UTV Stars to don new look

MUMBAI: UTV Stars is all set for a makeover. Come October and the music and feature based programming channel, will don a new look. Disney India, riding on the success of its youth entertainment channel-bindass, is all set to unveil a refreshed channel offering with a new brand proposition complemented with fresh packaging, new content and a new brand name, that will further fortify the bindass brand.

The channel will continue in its present avatar till September 2014. The change is in keeping with Disney India’s long-term strategy of building a set of formidable brands in India.

 “Disney India is committed to serving audiences with differentiated multi-brand offerings in the television space. To that end, we are refreshing our product offerings in the youth genre, using brand bindass to create a new proposition for UTV Stars that is complementary to the bindass brand, and centered around themes and passions that drive Young India,” said Disney India vice president - content & communication, media networks Vijay Subramaniam.

“In one of the most dynamic media industries in the world, it has been our constant endeavor to continually refresh our offerings to stay ahead of the curve and serve our audiences and stake holders with quality content that raises the bar on engagement and relevance,” added Disney India vice president - revenue, media networks Nikhil Gandhi.

‘bindass’ is one of the first homegrown youth entertainment channel in India that has gone from strength to strength in the past few years. The channel has delivered genre defining shows and campaigns that have mirrored the realities, dreams and aspirations of the Indian youth to garner a cult following. The channel’s most recent initiative, ‘b for change’ and new shows such as Yeh Hai Ashiqui, Halla Bol and Change Ayega, Hum Layenge as well as old favorites in their new avatars such as Emotional Atyachaar have successfully reiterated bindass’ philosophy of ‘Enabler of Purposive Action’ to its viewers.

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