Universal Music releases Priyanka Chopra’s "I Can't Make You Love Me"

MUMBAI:Universal Music via Interscope Geffen A&M is pleased to announce the release of "I Can't Make You Love Me" (ICMYLM), the brand new single off Priyanka Chopra's much anticipated debut album. Chopra's new track, a fresh and contemporary EDM ballad, was produced by German DJ / Producer Manual “Manian” Reuter and went `live’ across all digital outlets in India on 22nd April`14. Within 3 hours of it’s release, the single had climbed to #3 on the iTunes India overall `singles’ chart and subsequently peaked at #1 on a chart that includes `Bollywood’ music too. The physical CD single is scheduled for a 30th April`14 release and will feature two brilliant `remixes’ of the single.


The song's video, set for release on May 1st, features actor Milo Ventimiglia (of NBC television series `Heroes’ fame) and chronicles mini moments from a now one-sided romantic relationship about to end. The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna’s "Take Care", Justin Timberlake’s "Take Back The Night" and Shakira’s "Empire."


Says Priyanka Chopra, “This is one of my favorite tracks on the album. It's my ode to a classic, a song that I love, and one that says so much - this is for the actor in me”. She continues, “My fans have been super supportive on my previous two International singles “In My City” and “Exotic” and now I can’t wait to hear what they think of my latest single, which for the first time is just `me’ on the track!” .


The release of "I Can't Make You Love Me" follows her two big hit singles "In My City" with, and "Exotic" with Pitbull which have cumulatively sold over half a million units (physical + digital) here – a record for `single’ sales in India! In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track "Erase."



Speaking on this occasion Devraj Sanyal, Managing Director, Universal Music Group & EMI Music, South Asia said “After two successful international singles in “In My City” and “Exotic”, Priyanka Chopra steps out with this banging EDM ballad which is destined to become this summer’s dance anthem! And this time she’s stepped up her game with a single all by herself unlike her previous hits which were collaborations. Once again we at Universal Music will roll out the best possible plan in support of this single to ensure that it’s another sure fire hit and further build up anticipation for the release of Priyanka’s debut international album later this year”.


In the US, Beats By Dr. Dre, in collaboration with Best Buy Co., Inc. will also pay homage to Chopra’s “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker. Chopra and her new track will be featured in the national ad campaign, which will run nationwide through May`14. Anjula Acharia Bath, CEO of Desi Hits and Chopra’s Management, notes, “Beats has taken the world by storm and I can’t think of a better platform or brand to release Priyanka’s new single to the US Market.   We could not be more proud to support the launch of the new Beats Pill XL…let’s face it, sometimes bigger is just better!”


Priyanka boasts of more than 18 million followers across her social media platforms while combined YouTube views for her first two singles / videos is now over a phenomenal 50 million. The new single “I Can’t Make You Love Me” is available across all digital platforms.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories