Television

'Refreshed' Sony Mix aims to bring in more fluidity and minimalism, says Vyas

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MUMBAI: Sony MIX, the dedicated Hindi music and entertainment channel from Sony Pictures Networks India (SPN), has unveiled its renewed brand look, including a modernised and simplified design, marking six glorious years of operations in India. The new look reflects the channel's timeless vision of being the most music-centered destination on Indian television. The new channel elements were rolled out on 1 May, 2017.

The fresh play out strategy reinforces the channel's promise of more variety for everybody in a household and more music than any other music channel. As part of the refreshed look, viewers will now enjoy an enhanced visual experience of music in full screen for daypart 'Raina Beeti Jaye' and contemporary music. The audience can also look forward to the return of The Jam Room, MIX Solos and Raina Beeti Jaye- Jashn in the coming weeks.

Sony MIX boasts of the largest library in Hindi music genre with content from the top 8 music labels as it successfully caters to young audiences as well as those who are young at heart. The channel's focus on music from across eras is reinforced with its unique three focused day parts - with music from the DDLJ era to music for the 15-21 year old age group in the evenings, to retaining the timeless classics from retro eras in the night.

Sony Pictures Networks India Sr EVP & Business Head, Hindi Music Cluster and Hindi Movies Cluster- Neeraj Vyas said: "Over the last six years, Sony MIX has been one of the leaders in India's music and entertainment industry. Through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look, retains the brand colours that represent 'Sapt Sur', with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer's visual experience."

Over its glorious six-year journey, Sony MIX has maintained an undeterred focus on content by producing a wide variety of packaged show offerings; right from user generated content to people profiles and factoids executed in the most unmistakably musical fashion.

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