Television

Radio Mirchi partners Gaana for content sharing

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MUMBAI: This is music to my ears! Gaana is expanding its mix of unique and exclusive audio content by adding Mirchi Murga and Hansi ke Phuwarey, two of Radio Mirchi's most popular humor shows.

Mirchi Murga with Naved is Radio Mirchi's most popular comedy segment, having won the best Radio Sparkler Award at Indian Excellence in Radio Awards (ERA 2015). Naved has donned many avatars for years, with his jokes taken sportingly by some (and not so sportingly by others).

"Radio Mirchi's humor content is some of the best. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more everyday on the platform," said Gaana COO Prashan Agarwal.

In addition, Hansi Ke Phuwarey with Sud, by comic Sunil Grover, is a very popular series known for its deadpan humour. Hansi ke phuwarey has Sudarshan aka Sud reading out jokes from a book with the same title (HKPh). On Gaana, a new joke will be released every day, building a daily listening habit.

These two programs are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content soon. These offerings will also be promoted across Radio Mirchi's 44 radio stations across India.

Along with its extensive music catalog, live radio stations, and other music experiences, Gaana has been expanding its original content library, with over 10 new series. With specials such as Sit Down Comedy with Rajneesh Kapoor, or The Asha Verdict with Asha Bhosle, Gaana's specials add a new dimension to the product.

"Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi's prank calls can now be heard by his global fan base. We expect as much consumption to come outside India as from India as well," added ENIL (Radio Mirchi) MD and CEO Prashant Pandey.

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