Television

Pepsi MTV Indies clocks a reach of 17mn homes within 2 months of launch

MUMBAI: After the most spectacular house-warming party Mumbai has ever seen, Pepsi MTV Indies - the world’s largest platform for independent sub cultures has crossed over 17 million homes in reach within just two months of its launch. The channel dedicated to showcasing indie music and other indie subcultures across other art forms including independent films, graphic art and comedy. Pepsi MTV Indies is available across leading DTH and digital cable platforms, has a content rich responsive website and a unique indie music discovery app across iOS and Android.

 

The programming of the channel includes mood based user generated playlists, artists busking on the streets of India, indie‘pedia’ to bring viewers upto speed on the happenings in the indie world, stories from amazing world that exists backstage, insights into iconic album art of our time, showcasing unusual suspects, graffiti art, bespoke automobile designing and avant garde fashion.

 

Speaking about the phenomenal success of the channel, Aditya Swamy, Head – Pepsi MTV Indies, said, “Our goal is to be the worlds largest indie stage and the start couldn’t have been better.  With a content line up that doesn’t exist on any other broadcast platform, this is a truly differentiated offering and the initial feedback has been very exciting. Indies is a collective, and so many people in the indie scene are treating this as their own platform and are working with us. With the basics now in place, it’s time to crank up the action”

 

For on air content, along with a repository of original content that Pepsi MTV Indies already has, it has also tied up with the likes of Balcony TV, Indie Earth and Bluefrog TV for more content and will be exploring more partnerships of a similar nature in the future to keep the music fresh and the videos interesting for the audience that’s always in search of something new.

 

As a part of its on ground footprint, Pepsi MTV Indies has been associating with some of the hottest gig in town. From F.A.M JAMs (Films Arts Movies) at The Daily, Bandra to creating an innovative music sharing station at the Converse Rubber Tracks Finale when Mumbai found a new gig venue in the form of Richardson and Crudas to crowd-sourcing one band entry which turned out to be the highlight at the DIY Day in Delhi, Pepsi MTV Indies has been leading the revolution in the way the youth are experiencing music today.

 

The channel, Pepsi MTV Indies seamlessly integrates into the digital world. A slick, editorially rich, responsive website ensures a delightful user experience across devices. With videos streaming, users can create playlists, share gig updates and feel the experience of other indie fans up close and personal. On the mobile front, a unique Indie music discovery app has been created which is accessible across all Android and iOS platforms. Concerts and festivals are a key part of the Pepsi MTV Indies footprint. Recently, Pepsi MTV Indies also became the official launch partner for the eagerly awaited album created by indie rock legends Indian Ocean in association with some of the biggest names from the Indian music scene, thus making it one of the most sought after destinations for everything indie.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/beyonnce.jpg?itok=STt_XxOj
Beyonce dominates MTV VMAs 2016

MUMBAI: Beyonce has topped the winners list at this year's MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, "Formation" and best female video.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1_1.jpg?itok=ULSnJDwF
PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/sports-tv.jpg?itok=Azsi0RgC
Task Force being set up to study preparations for next three Olympiads

NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/dish-auction.jpg?itok=tMqn0-hx
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr

NEW DELHI: The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/start-up-india1.jpg?itok=Ye1xuedl
DIPP wants to launch startup TVshow & channel

MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=U_PPQzWB
Times Network targets jet set with Luxury Time across six channels

MUMBAI: Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/PunitMishra_tcm.jpg?itok=jf1azT7O
Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Son%20Of%20Zorn.jpg?itok=SQ-10ZNp
Star World & Star World HD to air 8 new prime time shows across the week

In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_7.jpg?itok=sGC0zzP5
Headhunt on for Siddharth Roy Kapur replacement

Rumours have been floating around about the departure of Disney India managing director Siddharth Roy Kapur for the last fortnight to get into film production.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories