Nokia Music Connects is Now MixRadio Music Connects

MUMBAI: Nokia Music Connects, the premier Indian annual get together for music and digital business professionals is now renamed as ‘MixRadio Music Connects’


While the format remains the same, the name change reflects a universal approach to the world’s simplest personalized music streaming service, and the company is excited to be title sponsors of 2014’s event.


MixRadio Music Connects 2014 is scheduled to be held in Mumbai’s famed Taj Land’s End Hotel in Bandra on 4-5 November 2014.


MixRadio Music Connects is once being organized by Hong Kong based event experts Branded Limited (Music Matters, YouTube FanFest) and group’s  


Aside from the long term, symbiotic title sponsor partnership, the conference-meets-music festival has support from the Indian Music Industry (IMI), South Indian Music Companies Association (SIMCA), IPRS, PPL, among several other industry bodies.  


In attendance will be the cr?me de la cr?me of industry and trade professionals, artistes, musicians, talent managers, label and digital executives – both from India and overseas. 2013’s conference saw more than 800 industry execs benefit from two days of networking, conferencing and listening to bands and musicians.


The theme of the two day conference to be held this year is “Unlocking the potential.”


Says Branded CEO Jasper Donat:


“We’re delighted that the original Nokia Music team that shared the vision of Music Connects five years ago are still on board for the foreseeable future. This can only help us expand the event beyond its present horizon offering attendees even more collaborative opportunities.”


Says founder, editor in chief Anil Wanvari: “There’s a new government at the Centre led by Narendra Modi and the world has taken note of it. There’s a sense of positivity in business. Already, the music industry in India – led by the major labels – has reported a healthier 2013. We can only expect things to get better from hereon in 2014 and thereafter. Several streaming services are slated to launch this year and the business will gather further momentum. We are grateful MixRadio for continuing to support the initiative organized along with Branded to help the industry to pause, reflect and understand the way forward.”


Says MixRadio’s Jyrki Rosenberg, “Our long-term relationship with Music Connects continues to be very valuable in connecting MixRadio with the Indian and global music business. We have been gathering listening data in India for longer than many of our competitors, which combined with our huge local catalogue in the market allows us to deliver an incredible level of personalization to Indian customers using our personal radio service.  Streaming and downloading is set to grow rapidly in India over the next five years, so it is vital for us to be at the forefront of industry developments in order to unlock our potential in this key market”.

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