Television

MTV, Wizcraft announce Arijit Singh India tour

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MUMBAI: MTV and Wizcraft International have come together to present the first-ever Royal Stag Mega Music Arijit Singh live in concert - The MTV India tour.

The concert series, an initiative of GiMA Concerts, is slated to begin at Arijit’s home-turf, Kolkata, on 24 December and will be held across major cities right until March 2018.

Viacom18 COO Raj Nayak said, " This is the one brand that not only understands music but is also the ultimate word on the youth and is always in tune with what they like. What you see is just the beginning of perhaps a new phenomenon where artist tours are concerned.”

Viacom18 Youth Music and English entertainment head Ferzad Palia said, “What makes MTV stand out even further is that it’s the universe of the young and so we make sure we reach out to our audience through all the key touch points – be it on air, online, through our merchandise, our cafes or through online events.”

Wizcraft International director and co-founder Sabbas Joseph said, “These concerts are scheduled in the ten cities across the nation with an aim to bring the superstar closer to his mammoth fan base.”

Arijit Singh said that the concert would be his first exclusive India tour. "I am grateful to have this opportunity to perform live for my audiences across different cities. This journey along with GiMA and MTV will definitely be an incredible experience for me," he added.

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