Television

MTV to up its game in 2019 with new format shows

The channel saw a wonderful 2018 in terms of viewership.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/17/palia.jpg?itok=MMWH3V9v

MUMBAI: After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Viacom18 youth music and English entertainment head Ferzad Palia said that 2018 was a landmark year for them. “Ace of Space, Elevator Pitch, Dating In The Dark worked really well for us. Ace Of Space did so well that we had to extend it to 30 days because of consumer demand. It was a big gamble with the daily reality format. It gave us rich dividends both on TV and on Voot. 2018 has made us more bullish about 2019,” he said.

Palia added that the plan is to introduce new shows and formats that haven’t been seen ever. Also, hundreds of hours of content, bringing seasons of the old shows and seven to eight new format shows are on the cards.

According to him, the year 2019 will observe key trends like content will be consumed by viewers whenever and wherever they want to. He said, “The other trend that I see is organic growth of television will continue because you have a large base of audiences just coming in to consume entertainment on TV and there will also be significant growth on digital consumption.”

Looking at the consumption of TV over the past three years, It has grown at a faster rate than it was growing earlier, he added. Palia feels that that the rate of digital consumption has also grown significantly because in the smaller base, the percentages are high so more content is getting consumed across devices. “So the honest truth is that the content will win if the stories are breaking through the clutter because consumers are spoilt for choices as they have options as to what content to consume and on which screen,” he concluded. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/big.jpg?itok=k7-mTi1Q
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kc.jpg?itok=6xwLc11l
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/krishna.jpg?itok=puHo88-e
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/ipl.jpg?itok=67yPOP-U
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/dsport.jpg?itok=cVe7auOu
DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE the upcoming Afghanistan - Ireland ICC cricket series.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/news18.jpg?itok=7EVGa18m
News18 Network announces 2nd edition of rising india summit

With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/mtv.jpg?itok=yqyPURDA
MTV captivates Roadies’ fans with a thrilling stunt on a billboard

India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a billboard which was created on Saturday, 9th February.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sony-pix.jpg?itok=vk827L_1
Sony PIX brings to you ‘Hollywood’s Finest’ - the ultimate countdown to Oscars 2019

Ninety-one years of recognising and applauding the best of talent in the movie business, Oscars is the most looked forward to event in Hollywood.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/spn.jpg?itok=0NSole9x
The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories