Television

MTV' new youth research 'The Many Me Project' to unveil at MTV Youth Marketing Forum 2016

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MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked.  The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of  youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

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