Television

MTV' new youth research 'The Many Me Project' to unveil at MTV Youth Marketing Forum 2016

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/05/MTV.jpg?itok=m_4uBs3E

MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked.  The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of  youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/pete%20%281%29.jpg?itok=JX1h2Zuu
Pete Holmes makes his way to Star World Premiere HD with 'Crashing'

Star World Premiere HD, India’s leading English entertainment channel is known for handpicking some of the most award-winning, star-studded and critically acclaimed shows on television today. Taking its entertainment quotient a notch higher, the channel that exclusively airs comedy series - Emmy...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Bakish-brad-800x800.jpg?itok=ARUPeulF
Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down

MUMBAI: Viacom Inc. has announced that Brad Grey will step down from his role as chairman and chief executive officer of Paramount Pictures. The company is commencing a comprehensive search to identify a successor, and Grey will remain at Paramount for a period to support the transition.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories