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MTV launches challenge for selfie-obsessed millennials

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MUMBAI: MTV is giving all selfie enthusiasts a chance to whip out their phones and strike a pose with the MTV The Great Selfie Challenge. A digital show to kill boring and legitimize the unhealthy obsession of taking selfies, MTV The Great Selfie Challenge, is a show where five selfie enthusiasts will get the opportunity to travel across India completing challenges in the quest for the most epic selfie.

MTV India digital head Ekalavya Bhattacharya said, “While several brands have tried to create a quirky campaign around selfies, none of them have been particularly striking. They have almost always exclusively been contests asking users to send in their photos. How boring! What’s different about this show is that it isn’t just about an epic selfie but also the incredible, crazy and adventurous story that’s behind every great click.”

MTV is looking for selfie buffs, who are willing to travel thousands of kilometers, go to lengths, doing some of the craziest stuff imaginable - from cliff diving to going underwater to hanging out with ghosts - all in the bid to get that perfect selfie. Participants need to complete three selfie challenges that have been laid out on www.mtvindia.com/selfie in order to partake in this show. The five best entries will be selected to experience the most thrilling and adventurous selfie dares, which forever will leave their mark in selfie history.

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