MTV Brand Studio to create music festival for Amazon India

MUMBAI: in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

“This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories