Television

Midem 2015 launches new initiatives and moves to summer time

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MUMBAI: Midem , the leading international B2B event dedicated to the music ecosystem, today announces an enlarged programme to support labels and their artists looking to export internationally, as well as new exhibition space and content devoted to Tech & Innovation. In a further change, Midem 2015 will take place June 5-8, in Cannes.

?Midem 2015 will have a new look, new content and a new atmosphere, as well as being partially open to the general public. We believe the result of the changes will be a bigger, more vibrant Midem, with more participants from more countries. All of this and a move to a June date when Cannes is at its best,? noted Bruno Crolot, Director of Music Markets at Reed MIDEM.

Midem 2015 will see an enlarged programme designed specifically to support labels and their artists as they look to extend their profile from the national to the international market. The new programme will provide talent with live showcases in front of Midem delegates and the public, access to the Midem conference sessions and senior industry mentors and VIP networking opportunities amongst other features.

Reacting to the new programme to support labels and talent and the change of dates, Daniel Glass, Founder/President of Glassnote Entertainment Group enthused, ?That's fantastic. I hope to bring our artists!? Horst Weidenmuller, CEO of !K7 Records GmbH added, ?I look forward to discovering Midem in June 2015.?

In another development, the 49th edition of Midem will see the launch of a new Innovation and Technology area open to clients and the general public. This zone will welcome companies that are offering innovative solutions to engage consumers with new technology, content and connected objects that are associated with the music industry and beyond.

Vivendi?s EVP Communications and Sustainable Development, Simon Gillham said, ?Vivendi has been involved with Midem for the past four years as part of our renewed focus on content, media and innovation. The development of Midem?s Tech & Innovation programme is absolutely in line with our strategy to seek out and develop innovative content and ideas. If we can do this in the kind of atmosphere that Cannes offers in June?all the better.?

Reaction from other senior members of the Midem community has also been upbeat. YouTube?s Global Head of Music Partnerships, Christophe Muller commented, ?Midem is an important event for us and we look forward to gathering with the entire music industry early June in Cannes.? Pierre Mossiat, CEO Strictly Confidential and President of the International Music Publishing Forum, added his backing, ?I appreciate how Midem is working on improving the event to better serve the needs of the music industry.?

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