Television

Max Life Insurance launches 'i-genius Young Singing Stars'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/04/maxlifegenius.jpg?itok=K0XLoCZR

MUMBAI:  In a bid to nurture young talent in the country, Universal Music India has partnered with Max Life Insurance to launch ?i-genius Young Singing Stars? aiming to recognise and reward young singing talent in the country.

Commenting on the collaboration, Universal Music & EMI Music, South Asia managing director Devraj Sanyal said, ?The i-genius Young Singing Stars initiative from Max Life Insurance is one where the return on emotional quotient clearly outweighs the brand?s requirement for a return on investment. At Universal Music, nothing matters more to us than finding the right talent; the younger the better. This platform is backed by great mentors Salim Merchant & Shraddha Sharma, a technology layer by Sensibol Technologies and a robust platform by Hungama.?

Collaborating on the venture to discover music stars in the making, Universal Music and Max Life Insurance will scout talented children between the ages of 8-11 years (i-genius Junior) and 12-15 years (i-genius Senior). Salim Merchant and Shraddha Sharma will feature as brand ambassadors and jury of the talent hunt. Winners will get a chance to be signed on by Universal Music India.

Commenting on becoming a brand ambassador, Salim Merchant said, ?It brings me great pride to be a part of an initiative like this. Working with kids brings me great joy, and I am absolutely looking forward to mentoring them? 

Universal Music India will offer one lucky winner from each category an album contract. Also, four finalists from each category, win a singles contract with Universal Music for a compilation. Registrations to the talent contest are now open and will end on the 31 October 2014 , wherein those interested can register via IVR on 092500 32222 or visit the i-genius website www.igenius.org. The grand finale of Max Life Insurance i-genius Young Singing Stars is scheduled to take place in December.

Max Life Insurance CEO and managing director Rajesh Sud said, ?We are glad that this property has become a legacy and reached out to over 20 lakh children across the country. The overwhelming response to all our i-genius initiatives in the past has prompted us to extend the programme in the field of music as well.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/BARC.jpg?itok=cBG2WwYI
HUL top advertiser in BARC week 49

Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Hindustan.jpg?itok=1SdhyzLZ
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Aaj%20Tak.jpg?itok=LyDZy5W6
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Anmol.jpg?itok=dVPxkKL9
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/cnn.jpg?itok=0ksaER76
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/aaj.jpg?itok=DHB4vY0B
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Uday_Shankar1.jpg?itok=IDT2qFvU
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/DreamWorks_800_0.jpg?itok=sSYpWXTb
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Star-Zeel.jpg?itok=CGxBu6QW
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories