Television

Making music holistic to nurture nexgen talent, says Sony's Neeraj Vyas

MUMBAI: To Go-Beyond simply being ‘curators of good music’, Sony MIX and Sony ROX HD have committed to raising the bar, by not just curating good music but also facilitating the creation of great music. The music cluster of Sony Pictures Networks India (SPN) is all set to launch 'Indian Music Lab | Artist of the month,' that will provide a platform for the next-gen singers to showcase their versatile talent. The property will kick start on World Music Day – 21 June 2017 and shall be promoting twelve emerging singers over the course of one year on both the channels.

Comments SPN senior EVP & business head Neeraj Vyas: “Sony MIX & Sony ROX HD are among the preferred music channels in the country. Music has always occupied a central place in the hearts of Indians, but a lot of talent in this field is hidden and unexplored. In collaboration with Indian Music Lab, we are expanding our vision of making our music cluster, a holistic platform to nurture next-gen talent and original music content. We feel privileged to launch this new initiative and promote India’s rich music culture.”

In collaboration with Indian Music Lab – a new music initiative, this pioneering offering by SPN provides a platform and an opportunity for upcoming singers to train under experienced artistes and shape their ambitions into reality. To give a head start to emerging talent from the country, Sony MIX and Sony ROX HD will showcase one singer-artist every month with two of their original compositions airing on both the channels.

The first artiste to showcase his talent is Shikhar Kumar with two original compositions ‘Ibaadat’ and ‘Mannat ka Dhaaga’. Other artists to be featured are: Sachin Dave, Hansadhuti Kundu, Ashwani Bisoya, Nimit Luharuka, Aashima Mahajan, Alan, Kevin, Prashant, Neha Chauhan, Anurag Puranik and Manveer Sood.

This journey undertaken by Sony MIX and ROX HD offers a delightful showcase of fresh singing talent to its musically inclined viewer base. Going beyond the talent show routine, 'Indian Music Lab | Artist of the month' will become an ongoing platform for good singers to get recognition at a national level.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Disney.jpg?itok=y-wLuswx
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1.jpg?itok=9497NWug
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/dsport.jpg?itok=aG_5Yuxw
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/tv_0.jpg?itok=VNea0CHD
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/nm.jpg?itok=Saurl_Ya
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/cc.jpg?itok=jIb76f5i
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/discovery.jpg?itok=xC9KADws
Discovery Channel to premiere epic Docu-Drama ‘First Man'

Who are we? Where did we come from? What makes us human? The two hour special First Man, premiering on Discovery Channel on January 15 at 9:00 pm

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/tv_0.jpg?itok=ilxqj_Zc
&TV presents an unusual love story Main Bhi Ardhangini

It is often said that a man’s life can never be complete without a wife i.e. his ‘Ardhangini’ or his better half. Donning multiple roles

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/fanney.jpg?itok=J0nHnxV5
Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

Set to conquer the world battling the daily rat-race, a father-daughter duo is passionate to achieve their goals against all odds.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories