Television

Hungama Play adds Telugu content in partnership with Sun TV & Maa TV

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MUMBAI: Hungama Play has announced the addition of the best of Telugu content from south’s biggest entertainment conglomerates Sun TV Network and Maa TV. With this acquisition, the player plans to reiterate its focus on South Indian markets with the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 percent of the movies are Telugu titles making it the second largest collection after Hindi movies.

Hungama Music has also tied-up with SIIMA - South Indian International Movie Awards, for the second consecutive year. SIIMA will be simulcast exclusively on Hungama Play. Subscribers will also be privy to behind the scenes action from the SIIMA event. Leading Telugu singers Srikrishna, Deepu, Saketh, Geeta Madhuri, Malavika, Pranavi, Anjana and many more will pay a tribute to S. Janaki exclusively on Hungama Play.

Known for its large and comprehensive regional library, Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TV catalog along with future releases and over 220 films from the Sun Network library across all 4 Southern languages.

Speaking about the renewed focus on the Telugu market, Hungama.com CEO Siddhartha Roy said, “While the four south Indian languages constitute 38% of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively. Hence our association with market giants - Sun TV Network and Maa TV and our partnership with SIIMA further strengthens our resolve to deliver a unique experience to the Telugu speaking audience in their native language.”

Sun TV Network president R Mahesh Kumar said, "We are excited about the possibilities arising out of our association with Hungama, a digital distribution platform of impeccable lineage. Sun TV Network holds a large library of blockbusters and timeless classics with enduring appeal."

Hungama Play has become the preferred video-on-demand service as it offers consumers a synergy of comprehensive, exclusive content and seamless technological intervention. With a host of exciting features like continuous streaming, adaptive bitrate streaming and Gamification, Hungama Play offers consumers an unparalleled experience.

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