MUMBAI: So far bindass has launched two shows namely Halla Bol and Change Aayega, Hum Laayenge that mirror society on issues that are important for young people, such as women harassment at public places. However, bindass recently produced a video as part of a social experiment throwing light on prevalent social issues like eve-teasing and women assault. The video received a whooping 1.68 lakh hit within five days and is snowballing across all the popular portals.
This video is an effort to show the inaction and apathy that women have to face when in such a situation and it is an important part of the larger ‘bforchange’ campaign. “It goes to prove the strong connect and relevance that such meaningful entertainment has for youth. We are both proud and humbled by the response to the video from our viewers. At bindass we are working consistently to create meaningful entertainment on issues and topics that matter to Young India’, says Disney India media Networks content and communication head and VP Vijay Subramaniam.
Bindass’s larger effort is to also make our shows an equally powerful enabler of purposive action. “Though the videos were purely created as digital content since our TG also resides online, going by its popularity we now plan to take it on-air too”, he adds.
In order to provide a platform for the youth to actually go ahead and act, bindass has launched bforchange.com, a dedicated website that has more than 50+ NGOs listed and seeking volunteers.
Not only does the video serve as an eye-opener, it also adds a curiously hilarious element of surprise towards the end.