Television

Channel V's V Fest now set to treat audiences twice a year

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/02/18/channel%20v%20logo.png?itok=jPHKmtx8

GOA: Channel V’s flagship live event property “India Fest” is all set to be held twice a year henceforth. Speaking at the event that was held at the Baga Grounds on 13 and 14 February, an official channel spokesperson says, “In the first six months of the year, we will have the live mega event in Goa while during the other six months we will conduct V Fest Tours across the country where winners from the fest in Goa will be taken for the shows that we hope will ignite the rock and pop culture.”

Speaking about how live events will enhance the channel’s offering, the spokesperson adds, “Today’s youth are no longer stuck to the television. Events are an essential part of college life, which no one forgets. As a corporate we decided to offer that to them on a large scale where they could fast track their passion into a career. This helps them focus and believe in what our channel has to offer them.”

Day one of the fest had performances by DJ Suketu, the band Underground Authority as well as singer turned Bollywood actor Ayushmann Khurrana. On the second day Shilpa Rao, Mika Singh and Varun Dhawan entertained audiences. Channel sources placed the day one turnout during the day at 13,000 people turning up while 21,000 turned out at night. Day two had almost double the crowd number, the source claimed.

When queried on the innovations that the channel introduced this year, the official spokesperson informs that, firstly it integrated the fest with television channel. “The channel has created a weekend property, which is a eight episode series called the V Fest Show. The shows include various performances, contests and on ground activity that the fest managed to put up. Two of the episodes have already been aired. The eight episode series will also include a finale show of two and a half hour,” the spokesperson informs.

Secondly, the hosts and anchors for this edition of the fest were all popular faces from the channel’s various shows. This was done to resonate its programming with the crowd. Thirdly it decided to rebrand the name India Fest as V Fest from this edition for better brand recall of the channel. The spokesperson also adds that the channel brought in a big name like Varun Dhawan because they felt he embodies the youth of today quite well.

This edition of the fest had Microsoft as the title sponsor, while the other sponsors on board included Ponds Men and Parle. Maybelline was the grooming partner, while Mufti was the style partner. The event was supported by Star India with Red 93.5 FM as the radio partner. The channel took close to six months to plan for the fest. Brainstorming for next year’s edition will commence by March this year.

On the marketing front, the channel roped in 1000 college ambassadors for the fest in various colleges in India to help build buzz. Besides initiatives in various metros like Mumbai, Delhi and Bangalore, Channel V also undertook zonal marketing programs in cities like Pune where close to 10,000 people turned out for the contests versus a crowd of only 700 to 800 people it managed to garner in previous season. The channel also brandished the fest at airports besides hoardings in metros.

A media planning and buying expert placed the marketing expenses of the channel between the range of Rs 5 - 6 crore across markets. The channel spokesperson claimed it had reduced spending on the marketing front this year by close to five per cent as compared to last year.

When quizzed as to why Channel V decided to convert the fest into a bi-annual event, the official spokesperson says, “We have received 10 million unique impressions on our digital platforms like Facebook, YouTube, Twitter and Instagram. We do not want to lose this traction. We want to offer them something about the fest for the rest of the year through the tours and help maintain the brands offering in colleges from where the target audience of the fest comes in.”

Goa will now be a permanent venue for the V Fest.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/bindass.jpg?itok=NkWHj3ln
Zee Cinema to air blockbuster entertainer Bindass Rani (Kolamaavu Kokila) on Tuesday, 23rd July

MUMBAI: Nelson Dilipkumar’s ‘Bindass Rani’ is a dark comedy crime film revolving around the drugmafia. Starring superstar Nayanthara, as a shy yet street smart girlwho is forced into becoming a drug peddler for the sake of her family. Zee Cinema is set to premiere the riveting tale of Bindass...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/sanskar.jpg?itok=0Jxnys-i
Manoj Tyagi, CEO Of Sanskar TV, honoured by World Book Of Records

MUMBAI: The CEO Of Sanskar TV, Mr. Manoj Tyagi, has been honoured by World Book Of Records, London for promoting spiritual and Vedic wisdom across the globe at The Mayors Office, Harrow, London. On this occasion the award was presented to Mr. Manoj Tyagi by Dr. Diwakar Sukul (Chairman of WBR,...

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/one.jpg?itok=fzcn6Lww
One Life Studios brings world class content to India

MUMBAI: One Life Studios becomes the exclusive distributor of the award-winning American series “Breakers”, a Deo Tv original. One Life Studios, a subsidiary of Swastik Productions, thrives on telling Indian stories to the world. Now with the changing trends, One life Studios has decided to bring...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/jsw.jpg?itok=hFb-UZGG
APL Apollo announced as principal sponsors of Haryana Steelers for Pro Kabbadi League Season 7

MUMBAI: One of India's largest Steel Pipes Manufacturers, APL Apollo was announced as the principal sponsor of Haryana Steelers for the seventh season of the Pro Kabbadi League. The JSW Sports-owned franchise made the announcement at their new home ground in Panchkula which will see APL Apollo...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star.jpg?itok=3isbbU9l
Home to the World’s Best Content with 156 Emmy Nominations

MUMBAI: Star World, India’s leading English Entertainment channel, is known for airing some of the most popular and critically acclaimed television shows in the country. Once again, with the announcement of the 71st Emmy Awards nominations, the channel establishes itself as the source of all things...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/history.jpg?itok=FtP1GbaX
On its 50th Anniversary, HISTORY TV18 unveils “Moon Landing: The Lost Tapes.”

MUMBAI: On the 50th anniversary of NASA’s most audacious achievement, "Moon Landing: The Lost Tapes" reveals the incredible true story of mankind’s greatest leap. “Moon Landing: The Lost Tapes” premieres 19th July, 10 PM exclusively on HISTORY TV18.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories