Television

Channel V to launch 'Mastaangi' & 'Sadda Haq' season 2 in January

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MUMBAI: Channel V is all geared up to launch two new shows in January namely Mastaangi as well as the second season of Sadda Haq. The two new shows will see its launch on 18 and 19 January, 2016 respectively.

The love story Mastaangi will be aired from Monday to Saturday at 6 pm. The show transcends two lifetimes and is set against the backdrop of a college. The lead protagonists are shown as soul mates in past life but their love story comes to a tragic end with both of them meeting an untimely death. They meet again in a new life only to uncover the mystery of their past life and rekindle their love once again.

On the other hand, the new season of Sadda Haq will be aired from Monday to Saturday at 6:30 pm and is set in a space research centre. The female protagonist Sanyukta will play the role of a scientist working on Mission Mars 2020.

The launches are backed with a 360 degree marketing campaign across key markets and platforms, targeting the core audience. The new and current shows are also available on Hotstar.

 Speaking about the new launches, Channel V business head Kevin Vaz said, “Channel V has always made interesting shows exclusively for the youth audience of the country. The shows focus on anxieties and relationships of the young, consciously staying away from adult themes like post marital situations, hence the shows are well differentiated from the staple shows done by other GECs.”

The channel has a few more shows in the pipeline, which will see its launch in February and March 2016.

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