Television

Channel V to air 'Ishq Unplugged' from 7 March

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MUMBAI: Channel V is planning to launch a new fiction show titled Ishq Unplugged. 

The youth show is a love story between two contestants of a singing reality show. Scheduled to release on 7 March 2016, it will air from Monday to Friday at 7:30 pm.

The romance between two completely opposite characters plays out on the backdrop of the reality show, which they want to win for their own reasons.

Main leads of the show are played by Mohit Gaur and Shruti Prakash who essay the roles of Mandy and Antara respectively. Mandy?s character hails from a middle class background from Delhi. Even though he is an exceptional singer, Mandy faces opposition from his family to fulfill his lifelong dream of becoming a famous singer in the entertainment world. Although Mandy is deserving of success, his notions to achieving stardom is rife with trying any means to get what he wants, by hook or by crook.

Antara, on the other hand, faces a different circumstance. Daughter of a very famous singer, she is also blessed with a beautiful voice. Her Mother wants Antara to follow her footsteps rather than create her own identity. This competition is the stage to launch her career.

Speaking about the show, a Star spokesperson said, ?Like dance, music and reality shows are a big pull for the youth; this is the first time we have a fiction show, which is a potent combination of music and romance on the backdrop of a reality show. With a fair share of singing and performances along with drama, this unique offering is going to something fresh for the youth to savour and enjoy.?

The channel has chalked out a marketing strategy to support the show with high decibel promotions across multiple platforms.

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