Bindass to launch web series titled 'Girl in the City' on 28 April

MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

The web series will launch on 28 April 2016.

bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

“bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.


Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories