Bindass set to explore new youth themes

MUMBAI: The youth of India today believes in purposive action and are restless for change at all levels, be it their own lives, society or circumstances surrounding them.

Inspiring young adults today, youth network bindass actively rolls out initiatives that surround them. Exploring different youth themes of love, relationships and empowerment, the channel now plans to add new themes to its content portfolio - fame and achievement. 

Currently with three hours of original programming, bindass plans to add more hours to its content portfolio in the coming months. 

Speaking to, Disney India Media Networks VP and head - content and communication Vijay Subramaniam says, “In the next six-twelve months, we will increase our original hours of content quite significantly. Plans are currently under way.” 

The channel is currently exploring themes like love and relationships with Emotional Atyachar, Yeh Hai Aashiqui, and the theme of empowerment with Halla Bol and Zindagi Wins. It now plans to enter into reality formats to tap into the theme of fame and achievement. 

Subramaniam believes that for bindass, the first protocol has always been finite fiction. Recalling the core thought behind the programming, he explains, “While we were looking at fiction as a format, it was important to know the themes that resonate with young people. Based on our research insight, we decided to pick the themes of love and relationships first.”

Going on the same lines, the channel launched shows like Pyaar Ka The End and Love By Chance. The channel now aims to move to the theme of entertainment and will accordingly zero in on the format of the show.

Currently bindass is working on non-scripted and reality formats, which it will soon announce officially. Moreover, Subramaniam further reveals that in the near future, the channel will also be looking at re-telling classics, thus strengthening its content portfolio even further.

“There are a lot of interesting formats that we are working on. Our creative strategy is to always work with different themes that are relevant and resonate well with young people. Based on that, we choose the format that best delivers impactful entertainment to them,” he concludes.

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories