Bindass set to explore new youth themes

MUMBAI: The youth of India today believes in purposive action and are restless for change at all levels, be it their own lives, society or circumstances surrounding them.

Inspiring young adults today, youth network bindass actively rolls out initiatives that surround them. Exploring different youth themes of love, relationships and empowerment, the channel now plans to add new themes to its content portfolio - fame and achievement. 


Currently with three hours of original programming, bindass plans to add more hours to its content portfolio in the coming months. 


Speaking to, Disney India Media Networks VP and head - content and communication Vijay Subramaniam says, “In the next six-twelve months, we will increase our original hours of content quite significantly. Plans are currently under way.” 


The channel is currently exploring themes like love and relationships with Emotional Atyachar, Yeh Hai Aashiqui, and the theme of empowerment with Halla Bol and Zindagi Wins. It now plans to enter into reality formats to tap into the theme of fame and achievement. 


Subramaniam believes that for bindass, the first protocol has always been finite fiction. Recalling the core thought behind the programming, he explains, “While we were looking at fiction as a format, it was important to know the themes that resonate with young people. Based on our research insight, we decided to pick the themes of love and relationships first.”


Going on the same lines, the channel launched shows like Pyaar Ka The End and Love By Chance. The channel now aims to move to the theme of entertainment and will accordingly zero in on the format of the show.


Currently bindass is working on non-scripted and reality formats, which it will soon announce officially. Moreover, Subramaniam further reveals that in the near future, the channel will also be looking at re-telling classics, thus strengthening its content portfolio even further.


“There are a lot of interesting formats that we are working on. Our creative strategy is to always work with different themes that are relevant and resonate well with young people. Based on that, we choose the format that best delivers impactful entertainment to them,” he concludes.

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