Bindass set to explore new youth themes

MUMBAI: The youth of India today believes in purposive action and are restless for change at all levels, be it their own lives, society or circumstances surrounding them.

Inspiring young adults today, youth network bindass actively rolls out initiatives that surround them. Exploring different youth themes of love, relationships and empowerment, the channel now plans to add new themes to its content portfolio - fame and achievement. 

Currently with three hours of original programming, bindass plans to add more hours to its content portfolio in the coming months. 

Speaking to, Disney India Media Networks VP and head - content and communication Vijay Subramaniam says, ?In the next six-twelve months, we will increase our original hours of content quite significantly. Plans are currently under way.? 

The channel is currently exploring themes like love and relationships with Emotional Atyachar, Yeh Hai Aashiqui, and the theme of empowerment with Halla Bol and Zindagi Wins. It now plans to enter into reality formats to tap into the theme of fame and achievement. 

Subramaniam believes that for bindass, the first protocol has always been finite fiction. Recalling the core thought behind the programming, he explains, ?While we were looking at fiction as a format, it was important to know the themes that resonate with young people. Based on our research insight, we decided to pick the themes of love and relationships first.?

Going on the same lines, the channel launched shows like Pyaar Ka The End and Love By Chance. The channel now aims to move to the theme of entertainment and will accordingly zero in on the format of the show.

Currently bindass is working on non-scripted and reality formats, which it will soon announce officially. Moreover, Subramaniam further reveals that in the near future, the channel will also be looking at re-telling classics, thus strengthening its content portfolio even further.

?There are a lot of interesting formats that we are working on. Our creative strategy is to always work with different themes that are relevant and resonate well with young people. Based on that, we choose the format that best delivers impactful entertainment to them,? he concludes.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories