MUMBAI: Expand its channels offering on Asian satellite operator - Asia Satellite Telecommunications, B4U has launched its third channel - B4U Movies Asia Pacific channel on AsiaSat 7.

B4U’s other two Hindi channels, which are currently broadcast via AsiaSat 7 are B4U Movies and B4U Music.

AsiaSat 7 at the 105.5oE orbital slot enables B4U to enjoy instantaneous access to all major multi-system operators (MSOs), cable operators, Pay TV platforms and hotel networks across the region. 

B4U head - international business Ashok Shenoy said, “B4U is committed to bringing top quality Bollywood entertainment programmes to audiences worldwide. AsiaSat is renowned for its excellent market access and comprehensive South Asian channel neighbourhood. Partnering with AsiaSat enables us to deliver the world’s best Bollywood entertainment to our target audience across the Asia-Pacific region. We look forward to expanding our services and growing our audience with AsiaSat.”

“We are delighted that B4U has once again chosen AsiaSat 7 to deliver their high quality movies to the region. This new B4U Movies channel customised for Asia-Pacific audiences has further enhanced AsiaSat 7’s premium Hindi movie neighbourhood. We thank B4U for their trust in AsiaSat and this opportunity. We look forward to expanding our partnership for many years to come,” voiced AsiaSat vice president sales and business development Philip Balaam.