Television

After Eric Prydz, Macklemore, Gionee Vh1 Supersonic now ropes in Zedd

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MUMBAI: After breaking the internet with the news of Eric Prydz performing at the festival and going in for an encore with Macklemore, Gionee Vh1 Supersonic powered by Budweiser continues to slay the festival line-up game by unveiling its third headliner Zedd a.k.a Anton Zaslavski. This year marks the second consecutive appearance by the artist on the Vh1 Supersonic festival stage.

“Vh1 Supersonic has always been about raising standards of LIVE experiences in India, breaking boundaries and offering something new to our audience. This year has been no different! With the earlier announcements and now with Zedd joining the headlining acts, we have given just a glimpse of the magnitude of what is expected at Vh1 Supersonic 2017. Zedd, with his own touch to dance music is sure to turn Vh1 Supersonic 2017 into a rich experience. We are thrilled to welcome him home once again, as he is part of the Supersonic family,” said Live Viacom18 consumer products business head Saugato Bhowmik.

The festival has revealed a diverse range of genres in its fourth edition including Big Room, Hip-hop, Electro, House, Trance, Techno and Drum n’ Bass. More artists encapsulating genres like Reggae / Dub and Future Bass are expected to be released in its next phase of announcements. The festival’s music curation aims to cover two key aspects for its fans, making sure that musically there’s something for everyone, while at the same time ensuring that fans are exposed to new and exciting styles of music, from across the globe.

“We are extremely excited the way the festival is coming together, staying true to its philosophy to provide an enriching and transformative experience. As a brand with our aim is to stay connected with the youth by partnering youth-centric properties. Vh1 Supersonic is re-affirming the belief audience had on the festival by putting together well balanced and diverse line-up,” added Gionee marketing head Nomit Joshi.

Burst onto the music scene a few years ago with his remix from Skrillex and the Doors – Breakin’ A Sweat. He followed this up with his own track Spectrum and Clarity, his debut album both of which topped dance music and popular charts across the world. He followed this up with the release of his sophomore album True Colors which spawned a global tour which set standards in production for its innovative use of visuals, lasers and light along with Zedd’s own brand of scintillating dance music.

“The electronic music scene in India is at its peak with global artists witnessing a huge fan following. As a brand, Budweiser aims to provide its fans, the best electronic music to experience and our association with Vh1 Supersonic acts as a testimony. This year Vh1 Supersonic will see some power packed performances by two world renowned artists debuting in India along with Zedd,” said AB InBev India & South East Asia marketing director Kartikeya Sharma.

In just 27 years, this Russian-German producer Zedd has established himself as one of the biggest forces in the world of dance music. He has produced for some of the biggest names such as Lady Gaga and Black Eyed Peas, and has collaborated with top vocalists such as Kesha, Ellie Goulding, Selena Gomez, Justin Bieber, to name a few. His album True Colors recently won an Award in the Top Dance/ Electronic Album category at the Billboard Awards 2016.

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