9XM innovates with on-ground standup comedy show Laughter Shots

MUMBAI: Venturing into a new area of content creation, music channel 9XM has launched a new on-ground standup comedy show called Laughter Shots. The first show with the comedian group ‘Improv Comedy,’ was held on 4 October, 2015 at The Little Door, Mumbai at 8 pm.


This is the first time that 9XM experimented with an on-ground comedy event, where standup comedians got people high on laughter whilst getting drunk themselves on shots.


What’s more, the channel also has plans to hold six more shows across Mumbai till January, 2016. Plans are also afoot to take the property to other cities like Pune, Bangalore and Delhi.


Laughter Shots featured the city’s comic talent trying to find the audience’s funny side, one shot at a time. It indeed was a radical step that changed the way comedy is delivered.


While the channel has until now focused on Bollywood music interspersed with animated characters like Bheegi Billi, Badshah Bhai etc, with this new on-ground initiative, 9XM is forging towards comedy.


Speaking to, 9XM vice president marketing Kapil Sharma says, “It was our first initiative towards such an event and thus we expect engagement of more people by promoting it via social media and to 100 - 200 people through the on-ground show.”


Sharma says that the first event witnessed a packed house with over 120 - 150 people turning up for the event at The Little Door in Mumbai.


Since it was a premature experimentation, the show was not broadcast on the channel. Instead the venture tasted success by targeting people through digital media. Word of mouth was also a key element for the endeavour.


Sharma informs, “Building audience, connecting with viewers and creating high quality content being the prime focus of 9XM, selective moments from the on-ground show will be captured and uploaded on 9XM’s digital and social media accounts on platforms like YouTube, Facebook, Twitter and Linkedin amongst others.”


9XM has a community of eight million people across various social media platforms and will be pushing Laughter Shots to their entire fan base online.

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