9XM innovates with on-ground standup comedy show Laughter Shots

MUMBAI: Venturing into a new area of content creation, music channel 9XM has launched a new on-ground standup comedy show called Laughter Shots. The first show with the comedian group ‘Improv Comedy,’ was held on 4 October, 2015 at The Little Door, Mumbai at 8 pm.


This is the first time that 9XM experimented with an on-ground comedy event, where standup comedians got people high on laughter whilst getting drunk themselves on shots.


What’s more, the channel also has plans to hold six more shows across Mumbai till January, 2016. Plans are also afoot to take the property to other cities like Pune, Bangalore and Delhi.


Laughter Shots featured the city’s comic talent trying to find the audience’s funny side, one shot at a time. It indeed was a radical step that changed the way comedy is delivered.


While the channel has until now focused on Bollywood music interspersed with animated characters like Bheegi Billi, Badshah Bhai etc, with this new on-ground initiative, 9XM is forging towards comedy.


Speaking to, 9XM vice president marketing Kapil Sharma says, “It was our first initiative towards such an event and thus we expect engagement of more people by promoting it via social media and to 100 - 200 people through the on-ground show.”


Sharma says that the first event witnessed a packed house with over 120 - 150 people turning up for the event at The Little Door in Mumbai.


Since it was a premature experimentation, the show was not broadcast on the channel. Instead the venture tasted success by targeting people through digital media. Word of mouth was also a key element for the endeavour.


Sharma informs, “Building audience, connecting with viewers and creating high quality content being the prime focus of 9XM, selective moments from the on-ground show will be captured and uploaded on 9XM’s digital and social media accounts on platforms like YouTube, Facebook, Twitter and Linkedin amongst others.”


9XM has a community of eight million people across various social media platforms and will be pushing Laughter Shots to their entire fan base online.

Latest Reads
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories