Television

9XM celebrates Bollywood with ?9XE?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/08/amar.jpg?itok=_S51ok4E

MUMBAI: From the latest and the hottest buzz of the B-town to celebrity interviews, from trending story of the day to spotting celebs late at night, from the celebs? twitter updates to their other escapades, music channel 9XM is ready to celebrate Bollywood with its new offering ?9XE?.

A show for all the accurate news on Bollywood in true 9XM style, the channel aims to be a differentiator from the crowd. The 30-minute show claims to be witty, edgy and fast paced. It will be hosted by the Canadian actor and former Kingfisher Calendar model,  Mia Uyeda and air every Monday and Friday at 9pm.

With the new property, the channel breaks away from its set pattern of just showcasing Bollywood music. According to 9X Media content head Amar Tidke, it wants to build the channel as a destination. ?Being a music channel and playing the latest Bollywood songs, launching a property around Bollywood only makes sense. This destination will further be a differentiator for us as well.?

The show will feature original content shot by the channel itself and will also see a host of fresh talent faces (in terms of presenters).  The packaging, styling and tonality of the show is very youth centric.

The strategy adopted by the channel was pretty much clear. Monday?s will be more like a preview by airing box office collections over the weekend and Friday?s will be more from a movie reviews perspective.

?It is not going to be either like a straight reportage or sensationalise things for the heck of it,? adds Tidke on the tone of the show. He further reveals that the programme takes almost two to three days to shoot and a day to edit.

To engage with the large base of Bollywood fans on the internet, 9XE will have a strong presence across various digital platforms where the viewers can further continue to interact and get more of it.

The channel has created a dedicated website -www.9xe.com, a dedicated social media presence on Facebook, Twitter and YouTube ( /9XETheShow) and on Instagram (/9XE_THE_SHOW).

9X Media SVP and digital head Vibha Gosher believes that for the first time it has created a destination. ?We have never done this before and hence, have treated it like an individual entity, like a separate company.?

Doing justice to it on the digital platform, it has also created a lot of exclusive content available only for the digital buffs.

?You design a television show keeping the television audience in mind. The digital audience is used to have a lot of fun and in a casual manner. The way we are presenting our content on the digital front is different from the show. There is a lot more that one can see on the digital platforms,? adds Gosher.

For instance, on the YouTube channel, it will have news desk every single day which is a news story. ?Again news will be news and we know everyone else will also have the same story to tell, but what we are striving towards is a unique take on that event by giving our own perspective,? states Gosher.

Also, the channel has rolled out an Android application. ?We have launched it and it is currently available for download. We are empowering it as and when we get more and better content,? says Gosher while adding that in a month?s time, it will also launch an iOs app.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/vikrant_0.jpg?itok=0MQn6rL1
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/ap_0.jpg?itok=h0e86FkS
Pet Tales with Mindshare's Ruchi Mathur

Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called ‘Animal Planet Pet Tales’ on the special relationship that India’s top media executives share with their pets.  What’s your favorite pet movie? I don't really have a favourite pet story as...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/mn_0.jpg?itok=rYGA8Wvw
MN+ launches ‘Wings of Change’

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/aaj-tak.jpg?itok=AUY4V9ha
Aaj Tak announces the launch of ‘Saare Jahaan Se Sachcha’

Launch Platform includes the first ever News Roadblock on Aaj tak Prime Time

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/naap.jpg?itok=1TV5bcFs
Teleshopping market sees growth ahead

Since the inception of television home shopping industry in India in the 90s, it has come a long way as compared to the time when the segment was associated with ‘magical’ products, impractical promises or dubbed English slots.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories