9X M's Audience - Brand Connect ties with Pepsi for campaign

MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

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