Television

9X Jalwa’s treat to media agencies

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/16/Jalwa1.jpg?itok=aLM2oqIo

MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to media agency offices in Mumbai, Delhi and Bengaluru is 9X Jalwa while promoting its new look.

On 10 June, the channel had donned a new avatar with the tagline 'Forever Young', targeting viewers across all age groups who enjoy music that is enduring. The tagline also reflects the Bollywood playlist and music construct on the channel that is perpetual and never grows old.

According to 9X Media VP marketing Kapil Sharma, consumers have been enjoying the new look on television and so it was high time to target the trade media to create the same amount of buzz. “It is the trade media that get their clients to spend high budgets on our channel. After attracting the consumer media the immediate next step we thought was to target the trade media and highlight this fact across the agencies.”

Rather than treading the traditional route, it chose to go with fun creative activities in developed by Pure Media. It has created a unique game titled ‘Pic Charades’, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps.

The participating teams will compete with each other to guess the Bollywood songs using these emoticons. The songs featured in these games are from the 9X Jalwa playlist. The team with maximum points wins merchandises.

Sharma says that through the activation the channel wanted to convey the message that songs remain forever young. “Primarily the songs that we play on Jalwa currently are from the 90s and 2000s. If you like a particular song, no matter how many times you listen to it, it still remains fresh.”

As emoticons have become a part of everyone’s daily life, the channel thought it right to tap into it. “A lot of times you receive forwards on your personal messenger where you have to guess the name of a song or a movie by using emoticons. We thought this is something that people enjoy and have fun playing it. So why not draw an inspiration and create our campaign revolving around this entire thought,” he highlights.

Apart from the activities, branding exercises will be done even in Chennai. Different cut outs, standees, posters and tent cards have been put across agencies. Mailers, ads and advertorials are being simultaneously released across trade websites and magazines.

The engagement goes online as well. If a person misses the chance to participate when the contest is happening in the cafeteria, a tent card is left on the desk of the employee and he/she can email those answers.

Moreover, the pictures of people participating and people winning prizes will be shared on the 9X Jalwa Facebook page. At present, 9X Jalwa has 126,259 likes on Facebook at the time of penning this article. However its Twitter page needs a push with just 1,280 followers.

Sharma goes on to say that out of the total budget, 60-70 per cent is spent on the consumer related promotions and 30-40 per cent is spent for trade communications.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Big-Little-Lies%20%281%29.jpg?itok=T6WzQH0j
Star World Premiere HD set to air 'Big Little Lies'

Star World Premiere HD is now all set to premiere one of the most awaited series of the year –Big Little Lies on 21 February at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Vikas-Handu%20%281%29.jpg?itok=bzbhX7if
Vikas Handu joins India TV as VP digital strategy

Vikas Handu has joined India TV as a vice president, Digital Strategy. Prior to this he had been heading product and technology at The Indian Express group. He will report to Ritu Dhawan, MD and CEO, India TV.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Living-Foodz%20%281%29.jpg?itok=YoEyleUL
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'

All Things Nice hosted the 5th edition of ‘Celebrating India’s Finest’ to recognize the winners of the ‘Indian Wine Consumer’s Choice Awards’, 2017, in association with lifestyle partner Living Foodz. The premium lifestyle channel is set to bring this unique experience to it’s viewers for the first...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories