Television

9X Jalwa registered 25% growth post revamp

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/22/9x%20jalwa.jpg?itok=Agp36QJV

MUMBAI: Backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the television music industry.

As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.

Speaking to Indiantelevision.com about the revamp, 9X Media chief programming officer Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”

The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”

“Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubX garnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.

ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot - tapping numbers.

Speaking on the marketing and promotional strategy of the channel, Tidke said, “9X Jalwa follows a 360 degree marketing strategy with interactive attention on social media platform. Also whenever there is a trending topic, which can be converted into a promotional activity, we aggressively push for it like we did with DDLJ, when everyone wanted the movie to not go out of Maratha Mandir. Besides that, we also tie up with different events like Kala Ghoda and Promax BDA. We manage to reach the target audience of brands efficiently because of our exclusive content.”

Cadburys, HUL, Godrej and Reckitt are some of the brands that are closely associated with 9X Jalwa on a regular basis.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/SANGEET_0.jpg?itok=BmSSammq
SANGEET BANGLA PROMISES A SUPER WEEKEND WITH ITS SUPER SUNDAY SEGMENT

Kolkata: Sangeet Bangla, the no.1 Bengali Music Channel, predominantly ruling Eastern India, have started a new segment called "SB Super Sunday" from 11th March. The main aim is to give audience a perfect end to their week.  In the first week, it started off with the quintessential combination of...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/12-iraaa.jpg?itok=sMecf6fp
ONE WEEK TO GO! Top gongs up for grabs at IRAA Awards 2018 as nominations close on 30th April

Honouring excellence in the domain of music recording and production is the 12th Edition of the glorious Indian Recording Arts Academy Awards (IRAA). The IRAA Awards which recognizes work of distinction and exceptional achievements in the field of Sound Recording and Music Production, has achieved...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/rishi.jpg?itok=90oICcfs
Exclusive political debate with Chief Minister creates huge media buzz at Lokmat Maharashtrian of the Year Awards 2018

Mumbai: Lokmat, Maharashtra’s and Pune’s Number 1 newspaper, hosted the 5th edition of its highest platform of recognition - ‘UPL presents Lokmat Maharashtrian of the year Awards 2018 powered by Money Trade Coin Group. This initiative by Lokmat honored the most exceptional work done by individuals...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/9XO.jpg?itok=JHJv1vFF
9XO celebrates 6th Anniversary with 9XO Super 6

MUMBAI: 9XO the international music channel by 9X Media celebrates the 6th glorious year with new and innovative shows specially curated for their viewers. Starting April 23rd 2018 the anniversary celebrations will continue till April 27th 2018. With Instagram being the language of the millennial’...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/Untitled-2.jpg?itok=fgSvDNc4
Mayavi Maling: A never-seen-before fantasy world on Indian television

Mumbai: The spectacular promo of the VFX extravaganza, Mayavi Maling, has sparked great curiosity amongst the audience and garnered immense appreciation. The grandeur of the show promises to capture everyone’s imagination and transport the audience to a fantasy world. Its compelling storyline...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/jonty.jpg?itok=2WisYca8
Watch, Play & Win a chance to watch your favourite sports stars LIVE with 'MNX Super League' daily at 11 pm

Mumbai: The captivating sporting spirit of the cricket season is garnering eyeballs amongst viewers in India. ‘MNX Super League’ weeknights at 11 PM on MNX brings the best of sports and films with an aim to up the entertainment quotient.  Offering its viewers their favourite movies, MNX, the new...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/CNN-News18.jpg?itok=fCTdtbLf
CNN-News18 and News18 India bring Special Programming for Karnataka Election

New Delhi, 19th April, 2018: Termed as the big battle between the BJP and the Congress ahead of the General Election in 2019, the upcoming Assembly Election in Karnataka are witnessing high-decibel campaigns from both the parties. As the southern state prepares for the Elections, CNN-News18 and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/pp.jpg?itok=JSh0dBzs
CNBC Awaaz Goes Big With Market Hours

National: CNBC Awaaz, India’s leading Hindi business news channel, today revamped its market hours by roping in an impressive line-up of expertise in stock markets analysis. The Channel will take a deep dive to decode the stock markets and their implications on the economy on Weekdays from 7 am to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/news.jpg?itok=aEdZrvlZ
Hindi news channels continue strong run in 2018

BENGALURU:The combined total viewership of the top-five Hindi news channels shows that it has a huge audience when compared to the combined total viewership of the top-five news channels of each of the four South Indian languages individually. However, when audiences of the top-five news channels...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories