Television

92.7 BIG FM’s BIG Green Ganesha is back in its seventh successful year!

MUMBAI: 92.7 BIG FM’s mega successful green campaign - BIG Green Ganesha enters its seventh year! With a vision, a thought for a better eco-friendly future was laid down in 2008 and the campaign was created.  BIG Green Ganesha aims at creating social consciousness towards making one of India’s largest and most popular festivals more ecologically sound and has so far touched over millions of Indians.

 

With a massive on-ground newspaper collection drive already underway in 14 major cities across India, tons of newspapers collected from residential areas, celebrity houses, offices, shops and other commercial establishments will be supplied to renowned sculptors to transform them into artistic and beautiful Ganesha idols through paper mache and clay. The idols will be placed at prominent locations across cities where lakhs of people can come to pay their obeisance.

 

With the aim to enrich content and build a stronger local connect, this year’s festivities get bigger and better with a 7-day radio marathon including special performances by popular local talents; inspirational short stories narrations on Lord Ganesha by Bollywood celebrities; dedicated time slots for devotional aarti and bhajans sung in local pandals with Musical Benchmarks; special vignettes of Baal Ganesha promoting eco-friendly celebrations and lots more.

 

As a unique initiative, listeners will be asked to write about the obstacles they want to eliminate from their path of progress. The old newspapers contributed for Green Ganesha will be scribed with these obstacles.

 

Furthermore, 92.7 BIG FM will also commence the BIG Green Ganesha Pandal Awards from 29th August 2014 with RJs and celebrities making the rounds to select some of the best and most eco-friendly pandals in the city.

 

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We are elated to enter the seventh year of one of our biggest campaigns. Growing strength to strength each year and garnering tremendous popularity among the masses along the journey, the campaign has set a benchmark to associate with, for environment friendly celebrations. As we aim to create social consciousness for greener celebrations, we always hope that people across the nation will also walk with us shoulder to shoulder to do their bit for a better, cleaner and greener environment. With the support from partners we hope we can make this campaign bigger, better and greener each year”

 

BIG Green Ganesha 2014 is being conducted across 14 major cities in India including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a paper collection drive in the towns around these cities like Virar, Vasai near Mumbai, Hoskote & Tumkur, near Bangalore, Kapra & Jeedimetla around Hyderabad, Navsari near Surat etc.

 

One of the biggest green initiatives in the country, BIG Green Ganesha has over the years won awards for excellence in on-ground activations and creativity including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories