Television

92.7 Big FM ranks as the most trusted media-radio brand

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MUMBAI: 92.7 Big FM has ranked as the most trusted brand in the radio category in the recently Brand Trust Report 2-15. 

The brand has taken the top-most trusted slot in India, maintaining a lead of 14 ranks over the next brand. This is the first time that a FM Radio brand has made it to the list.

Only two radio brands could make it to the list where 92.7 Big FM took the top slot. Other players did not make it to the report.

Commenting about the achievement, Reliance Broadcast Network CEO Tarun Katial said that this is the first time that a radio brand has made it to the list, which means that radio as a platform, a product and a service is getting its due share and recognition now.

“We are humbled by the honour. This will only give us the impetus to do better to enjoy the trust of our listeners and stakeholders,” he added. 

According to 92.7 Big FM business head Ashwin Padmanabhan this award only reiterates that it has understood the pulse of both its consumer and customer. “We take this opportunity to thank all our stakeholders for trusting us. We will continue to offer pioneering initiatives that positively impact the society,” he said. 

This year's study involved 15,000 hours of fieldwork covering consumer-influencers across 16 cities in India and generated three million data points and 20,000 unique brands from which the top 1000 brands have been listed.

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