ZEEL enters Philippines with 'Zee Sine'

MUMBAI: After creating success stories with two Bollywood channels in the APAC region, namely Zee Bioskop in Indonesia and Zee Nung in Thailand, Zee Entertainment Enterprises Limited (ZEEL) becomes the first Indian company to foray into Philippines with its third dedicated Bollywood movie channel for the local Filipino audience starting today.

Announcing ZEE’s entry into the Philippines, International Broadcast Business, ZEEL  International broadcast business CEO Amit Goenka said, “ZEE has been the cultural ambassador for Bollywood and Indian content in overseas markets. In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have 5 dedicated localized channels in APAC, comprising of GEC and movie genres, and our entry into Philippines will only further strengthen our presence. With the Pay-TV industry projected to grow at an average of 13% Y-o-Y in the next 5 years, we see huge potential in this market.”

Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog) is a 24/7 Bollywood movie channel customized and packaged for the local audience. The channel features Blockbuster movies from the World’s Biggest Hindi Film Library of ZEEL.

Speaking on the launch of Zee Sine, ZEEL  Asia Pacific business head Sushruta Samanta said, “Both India and Philippines display strong affinity for music and dance. Our research shows that Indian Bollywood Films are relatable as the stories hit close to home, reflecting similar emotions and values shown in Filipino movies. While other content from around the world has entered Philippines already, we plan to bring a fresh and unique perspective by launching Zee Sine in Philippines. We felt it is the right time for us to enter this market and showcase our heart-warming and larger-than-life Bollywood movies to the Filipino audience.”

“Maria Liza Ginting, who currently heads our Indonesia market, will also be heading the Philippines operations along with the local team in Manila,” Samanta further added.

Sharing more details on the channel, Maria Liza Young - Ginting, Country Head, Indonesia & Philippines said, “Zee Sine will take you to a new world of entertainment with high-voltage Bollywood dramas, love triangles, comedies and song and dance. To reach out to the local audience, we have hand-picked movies from the library, dubbed in Tagalog, re-christened movie titles and character names in English while promos and special movie properties are being locally created. The channel is being distributed through one of the leading cable distributors in the country, Cable Boss, and will soon be available on more platforms in the market.”

The channel will be showcased at PCTA (Philippine Cable TV Association Inc.) Convention 2016, which is one of the biggest Pay-TV operators conventions in Philippines, to be held between 12-15 April, 2016.

As the channel goes on-air today, Zee Sine promises to entertain Philippines the Bollywood way.


Latest Reads
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie show

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories