Television

Zee Classic wins Gold at PromaxBDA India

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MUMBAI: Zee Classic, which endeavours to revive nostalgia with its core brand proposition of ‘Woh Zamaana Kare Deewana’, won the Gold Award at Promax in the category of Best Out-Of-House Station Image Campaign.  The campaign was about repositioning the channel’s brand promise –‘Woh Zamaana Kare Deewana’ - through an innovatively made corporate film.

Zee Classic, with its unique positioning has always intended to bring home the timeless magic of classic Hindi cinema. This win comes in the wake of an innovative and intriguing brand film that was created by the channel to re-position itself amongst its target audience. The brand film highlights the indelible impact that classic movies have on people. Amidst the strenuous monotony of a busy life, these films have made a mark due to their ability to leave viewers with a smile on their faces. The brand film aimed at creating a connect between audiences and the golden years of Hindi cinema, a philosophy that the channel strongly embodies in all its offerings. 

PromaxBDA Awards stand for marketing excellence in the media marketing space and are regarded as the most prestigious awards for creative endeavour in this field. 

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