Television

Zee Cinema’s Parmanu: The Story of Pokhran is the highest rated premiere on Independence Day

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MUMBAI: The World Television Premiere of India’s superpower moment ‘Parmanu - The Story of Pokhran’ on 15th August, 2018 on Zee Cinema - Home of Blockbusters has established a new milestone. The movie garnered 5,368 TVTs’ 000 as per BARC data for Week 33 for 2+ audience in HSM Urban markets.

The television premiere of Parmanu: The Story of Pokhran superseded Salman Khan’s latest blockbuster Tiger Zinda Hai on Sony MAX which rated at 3,374 TVTs’ 000 and the World Television Premiere of Bhavesh Joshi Superhero on Star Gold which garnered 1,302 TVTs’ 000 in the same slot.

Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. During the World Television Premieres of Dangal in 2017 and Baaghi in 2016, the channel has always managed to grab the highest eyeballs.

With the evolving demand of the viewer to consume chartbuster movies on television, Zee Cinema marks the yearly celebrations of Independence Day with entertaining blockbuster premieres making each year bigger and better than the previous

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