Television

Zee Cinema inks long term ad sponsorship deal with Rubicon in UK

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/06/Zee-Cinema.jpg?itok=QEZxjePb

MUMBAI: Moving away from the traditional ad spots during programming, Zee Cinema has inked a long-term contract with Rubicon in the UK and will create exclusive properties suiting the client's requirements.

The first property under Zee Cinema’s special sponsorship package for the brand will be called ‘Rubicon Amitabh Special’ and will showcase blockbuster movies starring the living legend Amitabh Bachchan once every month.

The second property named ‘Rubicon Family Movie Nights’ will be a bi-weekly property showcasing yesteryear classics and latest superhits on Wednesdays and Sundays respectively. Rubicon will get exclusive sponsorship for these properties.

Zee Network head of sales Vasdev Tuli said, “This is the very first time Zee Cinema has created a bespoke partnership like this. We're really excited about our partnership with Rubicon, a brand with such a great profile with our viewers.”

AG Barr head of marketing Adrian Troy added, “Rubicon has been a favourite amongst South Asian families for over 30 years. This partnership does more that target family moments, it helps Asian mums create those moments too.”

OMG Ethnic director Debarshi Pandit said, “We wanted this partnership's aim to not just associate Rubicon with family moments, but actively bring the family together while watching their favourite films on Zee Cinema.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/GEC-SONY-Story.jpg?itok=qYoG4tDf
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC's all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/times.jpg?itok=34Ry8CGs
No let-up in Times-Republic on-air spat

Over the past few weeks on Thursdays’, just post 1100 am, both the top ranked Indian English News channels-Times Now and Republic TV started flashing BARC data, each claiming the number one spot based on ratings. The channels have continued this on-air spat once again.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/umesh%20kumawat.jpg?itok=TLW6jN4f
TV9 Marathi format has changed, says new editor Kumawat

MUMBAI: Umesh Kumawat, who was the senior editor at ABP News, has started his new innings at TV9 Marathi as the managing editor. Umesh, who has been working for ABP News for 14 years, has earlier done stints with Zee News and Aajtak. Speaking to Indiantelevision.com, Kumawat said, "We have changed...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/DD-Kashir-V-naidu.jpg?itok=O3OYCDpR
DD Kashir channel packaging bids invited by 29 June

NEW DELHI: Doordarshan has invited applications for an agency to undertake the channel packaging work for its channel, DD Kashir. The last date for filing e-tenders is 29 June (3pm). The technical bids will be opened on 30 June 2017 at 3.30 pm. The date of presentation and the date of opening of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/history.jpg?itok=01JSwzyU
History TV18 brings back OMG! Yeh Mera India by Krushna Abhishek

History TV18 is set to enthrall the audiences once again with the third season of its most celebrated show OMG! Yeh Mera India starting Thursday 29 June, 2017 at 8PM. The show has witnessed two successful seasons and has brought forth awe-inspiring stories from across India. The show will continue...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Global-Telecast-Story%282%29.jpg?itok=NMoS7tZF
Star Sports may bid for T20 Global telecast rights, four Indians among team-owners, player draft on 19 Aug

MUMBAI: Cricket South Africa (CSA), on 20 June, announced the eight successful team owners, who have earned the right to be part of South Africa’s new T20 Global League. Sources in the television industry said that Star Sports was preparing to bid for the telecast rights. With four Indian owners,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories