Zee Action to go full-throttle in two months? time

MUMBAI: With the numerous award shows being held across the world, one thing is clear ? everyone loves movies.

And with the number of movie channels increasing in the country, the competition is only growing multifold. Zee Entertainment Enterprises Limited (Zeel), which boasts of six movie channels - Zee Cinema, Zee Classic, Zee Action, &Pictures, &Pictures HD and Zee Cinema HD ? under its banner, plans to revamp its 24/7 action movie channel.

Speaking to, Zeel Hindi movie channel business head Ruchir Tiwari said, ?In terms of content, action movies are the most preferred choice for the audiences. This makes us feel very confident of the potential for a focused 24/7 action movie channel and the year 2015, will see a revamped Zee Action in full gear.?

?The channel will explore its maximum potential with an aggressive line-up. We would be experimenting a lot with Bollywood, Hollywood and southern content catering to the needs of voracious action movie lovers,? Tiwari further added.

Come March, and the channel will get into full action with an aggressive marketing plan in its core markets. Been worked upon for the last one year, the channel can now boast of a sizable and fresh library.

?We will launch with a primetime property,? highlighted Tiwari without revealing much. However, he did add that with the content revamp underway, the packaging will too undergo a change to keep up with the new strategy.

Currently, the channel is focusing on a 360 degree robust marketing plan, which will highlight Zee Action as the best in its genre like the network?s other movie channels.

Latest Reads
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories