Television

Viacom18 to launch Hindi movie channel with big ticket movies

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/24/pic.jpg?itok=4IYyyLDM

MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

The latest entrant in the Hindi movies channels? genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

However, Rishtey Cineplex - the first Hindi movie channel from the house of Viacom18 - has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

The channel?s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

Viacom18 Group CEO Sudhanshu Vats said, ?With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.?

?The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,? he added.

Colors & Rishtey CEO Raj Nayak said, ?We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.?

Rishtey Cineplex marks the extension of Viacom18?s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels ? Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel ? Colors Infinity.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/puneri.jpg?itok=xJ9X53vx
Kirloskar Brothers to be the Co-sponsor of Puneri Paltan Team

Kirloskar Brothers Limited (KBL), India's leading pump manufacturer, will again co-sponsor the Puneri Paltan, representing Pune, in the 6th season of the Pro Kabaddi League

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/btvi.jpg?itok=5v2U8OBI
BTVI continues with ‘The Opinion Series’, an initiative where Thought Leaders share their Investments Mantra

BTVI- Business Television India, India’s premier English business news channel started ‘The Opinion Series’ in August 2018, to bridge the gap between the opinion makers and opinion seekers by bringing on board leaders from varied walks of life to talk about their personal investments mantras and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/lot.jpg?itok=lZ2GcF7a
ET NOW celebrates India’s most promising SMEs at the 7th Season of ‘Leaders of Tomorrow’ Conclave and Awards 2018

ET NOW, India’ leading English Business News Channel, hosted the 7th season of ‘Leaders of Tomorrow’ (LOT) Conclave and Awards 2018

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/adidas.jpg?itok=i6VolaXA
adidas India congratulates the 2018 Arjuna awardees

Young athletic sensation Hima Das is in headlines yet again and this time for being awarded with the highest sports honour in the country, the Arjuna Award.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/spn.jpg?itok=Cu812_AC
Sony Pictures Networks India is recognized asone of India’s Top 100 Best Companies for women

Sony Pictures Networks India (SPN), India’s leading entertainment and sports broadcast network, has been ranked for the 2nd consecutive year, asthe Top 100 Best Companies for Women to work in India.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/chrome.jpg?itok=9jst21cw
Hindi news most benefited genre in Chrome DM week 38

With a growth of 0.83 per cent as compared to last week (37), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/swaroop.jpg?itok=qOHpK98s
Swaroop Banerjee to head Zee Entertainment’s Live business

Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Swaroop Banerjee as the Chief Operating Officer – Zee Live.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/mirror_0.jpg?itok=1jB1kilw
Mirror NOW hosted a grand celebration in Gurugram to celebrate its journey

Launched in March 2017 with the brand philosophy of ‘You First’, the latest entrant in the English news sense, Mirror NOW, created a new genre of content with a defined purpose of focusing on issues that impact people’s lives.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/toonz.jpg?itok=csDRBnNv
Toonz Media to Recreate the Iconic Indian Comic, Chacha Chaudhary

Forever unforgettable Indian comic book ‘Chacha Chaudhary’ created by the renowned Padma Shri cartoonist Pran Kumar Sharma to be recreated in to an animated series.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories