Times Network launches English movie channel MN+

MUMBAI: The recently rebranded Times Network is all set to strengthen its English movie bouquet. The network, in a bid to attract the niche English movie fans has announced the launch of a new English movie channel, MN+. The channel will be available from 1 July 2015.


Times Network senior vice president and head English entertainment Cluster Vivek Srivastava said, “We are delighted to launch MN+ today. The channel has been hand-crafted for not just the informed, intelligent and discerning movie lovers, but indeed for the cineastes as well. MN+ is an all new English channel experience that will showcase must-watch movies in HD – movies that are universally celebrated and debated. It will offer an experience that will make every moment valuable for the viewer, and thereby give them the Gold Class Experience of Hollywood.”


The new channel will sell slots at a premier rate, having limited advertisements. “We will try to restrict it to six minutes so that our viewers have a classic movie watching experience,” added Srivastava.


The MN+ library comprises over 1500 movies across genres that are universally celebrated and are discussed extensively in social gatherings of people who have an opinion. The channel will not only showcase great titles, but will also package them in interesting on-air properties like Center Stage, Great Adaptations, Opening Night and Hollywood Select, among others. All the special packaging will observe higher ad rate compared to regular programming.


Sharing more information on the core target of the channel, Srivastava said, “MN+ is for those premium audiences that have the temperament to be choosy about what life has to offer and have evolved to value only the best. Our target audience member is a focused individual who, by virtue of his intelligence and sensitivity, has time and ability to appreciate only the best that life has to offer. A person who seeks to fill moments of his leisure time with the greatest value.”


“The MN+ extension of the Movies Now English movies offering comes at a time when viewers across our markets have responded extremely positively to the Movies Now brand.  The rapidly growing reach and ratings of Movies Now over the past year bears testimony to this,” Srivastava asserted.


Famous Innovation orchestrated the creatives while the Network’s internal team has done the packaging.


Speaking about advertiser endorsement, he said, “Not just viewer delight, we are also pleased and humbled by the strong and enthusiastic response from advertisers and marketers. Over the past year almost all the major brands have been present on Movies Now and we are increasing that count every day.”


Srivastava is confident that MN+ will add immensely to viewer and advertiser numbers and delight. “India is on a high aspirational curve and TV audiences across markets are familiar with the best of international world-class entertainment. The implementation of DAS in phase III and IV markets will push the envelope for world class content even further, and I am confident our English cluster entertainment offerings will be in the forefront of the growth curve.”


The Network will mark the launch with aggressive marketing across all mediums. Considering the rapid emergence of digital, 25 per cent of the marketing budget will be spent on digital media platforms.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories