Television

Star India launches Star Movies Select HD; to have 30 premieres in a year

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/09/star-movies.jpg?itok=TtucQ-eZ

MUMBAI: Come 9 July, 2015 and Star India will unveil its new offering, this time in the English movie channel space. Christened Star Movies Select HD, the channel will be in addition to the network’s existing two English movie channels: Star Movies, Star Movies Action.

Positioned as ‘Star Movies Select - 365 days 365 stories,’ the channel is based on the insight that the audience today seeks new and enhanced experience in life.

Findings

For a premium HD channel like Star Movies Select HD, the network undertook an extensive research amongst consumers and absorbed the feedback to ensure better connectivity.

According to Star India business head - English cluster Kevin Vaz, the findings indicated that consumers were facing two problems: One, all movie channels were playing same movies with several repeats; secondly, most of the channels were airing only action movies.

“Through our in-depth research, we understood that people wanted variety as well as movies from across genres,” informs Vaz. “Not more than 10-15 per cent of the movies being aired on the new channel will be from the action genre,” he adds. 

The findings further revealed that consumers want to see drama, comedy, animation and thrillers amongst others. “Keeping all this in mind, we thought of coming up with a product that could address all these cravings of a consumer,” asserts Vaz.

Catering to consumers’ demand for variety, the channel has come up with a unique proposition of telling consumers a fresh story everyday at 9 pm. Moreover, a chunk of international movies which do not release in India, due to lack of screen space, will also be shown on Star Movies Select HD every month. “They might be $100 million movies, but do not see a India release. We will give those to the consumers through our new offering. If you look at the ratings, 6+ and 7+ movies are considered to be the best rated movies. Everything on this channel will be a 6+ rating movie,” reveals Vaz.

The network has tied up with three of the biggest Hollywood studios, viz 21st Century Fox, NBC Universal and Disney.  “With all these studios, we have the first output deal. Under the agreement, any movie released by the three studios will get aired on Star India’s English movie channels,” he says informing that close to 60 per cent of the movies made are from the banner of these three studios.

Star Movies Select HD will see world television premieres of movies like Gone Girl, Fault in our Stars, The Grand Budapest Hotel, Boyhood, Theory of Everything and Birdman to name a few. The newbie claims to have over 30 premieres in the year, seven out of 10 Oscar winning premieres, movies that stood out at the Golden Globes and more.

 “Normally people feel that any new channel is a replica of the existing channel from the network, sharing the same library. But, we will ensure that 90 per cent of the movies being telecast are exclusive to Star Movies Select HD. For the 10 per cent, which may overlap, we will not air movies like X-Men or The Wolverine but a movie like Life of Pie which is a story and visual based movie,” opines Vaz.

The channel plans to showcase 12-13 movies each day with weekends being a destination for special premieres and under released movies. It will celebrate the finest stories by creating festivals based on strong consumer insights – movies based on true stories, book adaptations, iconic movies, biopics and many more.

Marketing it in a premium way

The channel which goes live on 9 July is currently focusing on only direct to home (DTH) platforms. It will launch first on Tata Sky, Videocon d2h and Dish TV followed by Airtel Digital TV in the next couple of days.  

Being a premium channel, it doesn’t plan to have a SD feed. “Being only on the HD feed will help in HD subscriptions and grow the HD base. If you see today all the HD channels are replica of SD channels, so it is only a clarity which is a plus point,” adds Vaz.

The channel has seen a positive response from the advertisers. It has roped in Pernod Ricard as the channel partner. Other advertisers include, BMW, Yamaha, Flipkart, Bluestone, Hindware, Jockey etc.

On the day of the launch, buzz will be created across Star Network’s SD and HD channels including other networks too. Radio and digital will also be used in a big way to promote the development.

A media expert believes that there is no channel in the market who will give so many premieres. “Take the example of MN+, it’s been on for six months, but have consumers even talked about it? It’s been playing the same library that Romedy Now had. There is no differentiation. Star Movies Select HD looks a classy channel to me,” says the expert.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories