MUMBAI: Star Gold, the home of Bollywood premieres, has initiated a first-of-its-kind content driven campaign for Salman Khan’s upcoming film KICK! With the much- awaited blockbuster film hitting theatres on 25th July 2014, Star Gold has taken an innovative marketing route by associating with the film before its theatrical release and this initiative is a first amongst any Hindi movie channel.
Star Gold presents KICK Start, a unique event conceptualized and created exclusively for the viewers of Star Gold in association with the release of the movie KICK. Superstar Salman Khan, along with his co-stars Jacqueline Fernandes and Nargis Fakhri will entertain viewers with their splendid performances on stage. The special programming will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh adding in to the entertainment quotient.
Announcing this unique initiative, Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.
Apart from the event, the celebrations continue with a weeklong movie fest featuring Salman Khan movies Dabangg, Jai Ho, Garv, Ready and Wanted in the channel’s prime-time slot at 8pm.
Early 2014, Star India network had announced its movie acquisitions for the year comprising of 18 highly anticipated Bollywood films. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.
KICK START premieres on Sunday, 27th July, 2014 at 1pm, only on STAR GOLD.