Television

Star Gold gears up to premiere Salman Khan's 'PRDP' on 14 February

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/21/StarGold-logo-2011.jpg?itok=TorC1CFY

MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick - Prem Ratan Dhan Payo (PRDP).

The movie will be premiered on Star Gold and Star Gold HD on 14 February.

According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.

In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.

For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor's package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”    

It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.

As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

Whether PRDP will manage to create the same magic, only time will tell. 

PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories