MUMBAI: The Star network continues on its path to keep pushing the envelope in terms of providing some of the best content to its viewers.
Star Gold, the Hindi movie channel, is all set with a smashing blockbuster television premieres line-up for 2014. The network has announced its acquisition of a fresh movie library as part of its extensive plans for 2014 in the Hindi movies genre. The new acquisition comprises of 18 highly anticipated Bollywood films of the year including films of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan.
Announcing the network’s movie acquisition plans for the year, Star Gold and Movies OK EVP Hemal Jhaveri said: “We have consistently received a phenomenal response for the big ticket premieres on our network. Apart from entertaining the audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. Hence, it proves to be a win-win situation for all stakeholders. For 2014, we have targeted a diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers’ content they want to watch, rather than what we want them to watch.”
Touted to be the first hit of 2014, Yaariyan shall kick start the movie premieres for the year across the network. This shall be followed by Salman Khan’s Jai Ho, the first Rs 100 crore grossing film of the year. The other acquired films of 2014 include Gang of Ghosts, Traffic, Sonali Cable, O Teri, Bhaag Johnny and Hawaa Hawaai. The newly acquired movies are bought for a period of 10 years with exclusive telecast rights.
In early 2013, Star India had signed an exclusive television broadcast rights deal with superstars Salman Khan and Ajay Devgn for their films till 2017. In addition to this, the network has signed a deal for other exciting movies for its 2014 movies line up. Some of the high profile premieres slated for the year include: Jai Ho, Kick, Bombay Velvet, Bang Bang, Roy, Action Jackson, Singham 2, Hamshakals, Bobby Jasoos and Creature.
In 2012, the network had acquired over 500 films from the Viacom 18 group followed by the deal with superstars Salman Khan and Ajay Devgn in early 2013. Star India has successfully premiered the maximum number of Rs 100 crore Bollywood films, including blockbusters such as Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2 and Bhaag Milkha Bhaag.