Television

Sony Pix pushes the envelope with on-ground activations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/08/Pix_1.JPG?itok=722wfVkB

MUMBAI: Multi Screen Media’s English movie channel - Sony Pix - is leaving no stone unturned to push the envelope in creating engagement with its viewers with clutter breaking on-ground activities.

“We constantly push the envelope in the English movie channel space and that has helped us to keep our viewers engaged with our ‘Stay Amazed’ proposition,” says Sony Pix business head Saurabh Yagnik. “We will continue to do such clutter breaking activities and do our best to continue to cement our position at number two in the space and inch closer to becoming the leader in the space.”

The channel is taking its ‘Pix Premiere Nights’ initiative to a whole new level by providing its viewers a chance to experience the second installment to the Andrew Garfield starrer The Amazing Spiderman a day prior to its 1 May India release.

“The idea is to build the Hollywood audience, and by increasing the consumption along with the familiarity, it builds traction for movies before their theatrical release,” expounds Yagnik.

The channel is expected to be spending anywhere between Rs 2-3 crore to push this initiative. “The scale at which the property - ‘Pix Premiere Nights’ - has grown is really encouraging for us. With Hobbit we had travelled to three cities, it went up to six cities during Robocop where we saw a participation of 8,000 plus viewers and now with The Amazing Spider Man 2 we will be travelling to 10 cities and have 11 screenings with a clear message of 'watch it before India does'. We have already seen nearly 2,500 plus participants with 20 more days to go before the result of the contest is declared,” Yagnik beams.

The 10 cities being targeted are Mumbai, Delhi, Gurgaon, Kolkata, Bengaluru, Pune, Hyderabad, Ahmedabad, Lucknow and Chennai. The contest began on 4 April and is being marketed and pushed on social media as well as on the channel and is being sponsored by Snapdeal.com.

“Nowadays if a movie is marketed well, it translates into great box-office numbers and also gets good television viewership when premiered on a channel,” explains Yagnik. “Plans are afoot to really push the property on the channel with innovative programming and trivia, which will soon go on air.”

Pix will be building the buzz for the movie and the contest by running the Spiderman and Iron Man movie franchises among others through ‘Pix Doubles’ along with giving great insights and trivia during the movies with its very own ‘Pixipedia’.

“We will also be showcasing a special ‘Behind the Scenes’ exclusive footage from The Amazing Spider Man 2. The idea is to build salience with the brand ‘Pix’ and create a recall value for our viewers,” reveals Yagnik.

The 2,000 odd contest winners from across the length and breadth of the country will receive calls to invite them for the screening. “If we want to become leaders in the space, and sizably scale up our market share, we need to invest in building our brand and keep coming with such engaging innovations and clutter breaking initiatives,” Yagnik ends.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads the BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zee%20%281%29.jpg?itok=TkZwl1B7
Zee TV launches its first fiction show of 2017

Zee TV’s first fiction offering of 2017 - ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories