Television

Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

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MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining note on Friday, 19th September with Mumbai’s Red Fuse team taking away the trophy.

With engaging regional rounds held across the cities of Bangalore, Delhi and Mumbai, the grand finale in Mumbai received a thumping response from media agencies and saw them battle it out to win the much coveted title of ‘No Talkies Returns’2014. Participants put their acting skills to the test as they competed against each other in a series of exciting rounds.  Teams that qualified for the finale round included MEC from Bangalore; Maxus and Lintas from Delhi; and OMD and Red Fuse from Mumbai.

With a quest to find the ‘filmi deewana’ amongst media agencies, the channel carried out this interactive and entertaining initiative for the second year. With registrations having begun from 19th August onwards and lasting for 10 days, the channel received an overwhelming response from media agencies, with more than 150 teams registering this year as compared to a 100 teams in year one. Media agencies that signed up for the event included Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia & OMD to name a few.

Commenting on the success of the event, Vaishali Sharma, VP Marketing, MAX commented, “We are immensely glad with the success of our initiative which had media agencies display their ‘filmy deewanapan’ side.  Seeing how well received this competition was, encourages us to bring it back year on year. We as a channel hope to keep the Bollywood spirit high by inspiring people through our unique endeavors.”

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