Television

&Pictures gifts fans ‘Dil Se’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/28/dilse.jpg?itok=S_c-2IBe

MUMBAI: For a country which loves its movies, there are many options to choose from. So when Zeel launched &pictures - Sapnon ki Udaan – in the Hindi movie space it promised to be different from the rest.

Keeping the promise, the channel acquired movies, which would cater to the new mindsets, and took it to next-level through its various interactive programming. Who would have thought Chale Chalo, a documentary film, based on the making of Aamir Khan’s Oscar nominated movie Lagaan, would become a talking-point even before it was aired on the channel. The buzz created on the social media and the chance to speak to the actor through live dial-ins achieved unbelievable ratings.

Now to up its ante after completing one successful year, the channel has come up with delightful surprise for its fans – ‘Dil Se.’ The new digital innovation will help bridge the gap between the Bollywood stars and their fans. Created by YouToo Technologies, first for the Zee TV viewers in North America in 2012 to help connect with each other, the creator has tweaked the video service a little for the movie buffs here.

Expanding on the idea, Zee TV Americas marketing head Vibha Chopra says that in a large country like the USA, families  which couldn’t meet too often loved the idea of ‘Dil Se’ when Zee gave them an opportunity to send in small video chats. “It helped us to increase our viewership base as people loved the idea of seeing their loved ones on television. We have got more than 50,000 videos so far and a two to three minute spike in time spent.”

“We are a movie channel and what would be better than to enhance the engagement level between audiences and the stars or movies they admire so much,” says Zeel chief content and creative officer Bharat Kumar Ranga while adding that through these 15 second videos the channel wants the viewers to share their message from the heart.

The 15 second video will have to go through censors before being aired on the channel. Since, its TG lies in the Hindi speaking markets (HSM), the channel isn’t worried about language barriers. “It will be mostly Hindi but when a fan says something from within his/her heart, it doesn’t need a language to express his/her feeling,” says Zeel Hindi movie channels deputy business head Ruchir Tiwari.

And to market the new section, the channel will take the digital route. Since it wants people who are always online and comfortable with the digital world, ample amount of the marketing spend will be on social media apart from the regular in-channel promotions.

In the past one year, the movie channel has been able to distinguish between itself and its sister channel, let alone competition. Stating the example of Ghanchakkar, Ranga says that he had never allowed a Imran Hashmi film on Zee but the channel acquired the Hashmi and Vidya Balan starrer. “For a traditional masala movie, we have Zee Cinema and for the viewers with progressive attitude but still rooted there is &Pictures.”

Another feather to its cap was the launch of the HD version of &Pictures which will have a completely different FTP than the SD version! The channel aims to target the very core of its target audience of &Pictures. “Even within a TG, one can see fragmentations. Through the HD channel we want to cater to the core TG and not the scattered movie buffs who surf through various channels,” says Ranga.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/26/agarwal.jpg?itok=IE4iFPUe
Gaana acted on users' desire to share, says COO Prashan Agarwal

Listening to Gaana is no longer a solitary pursuit, limited to one’s headphones, car or room… with Gaana Social, users can share their music with anyone, anywhere, anytime - spreading the joy that only music can bring.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories