Television

MSM inks multi-year film content deal with NBCUniversal for Pix

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/05/msm_logo.JPG?itok=lrxlwUKk

MUMBAI: Multi Screen Media (MSM) has entered into a multi-year content partnership with NBC Universal International Distribution.

As a result of this agreement, MSM's English movie channel Sony Pix will now have access to Universal Pictures’ new US theatrical release. 

Multi Screen Media CEO NP Singh said, “We always strive to get top quality content for our viewers. With access to Universal’s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony Pix – our English movie channel.”

NBC Universal has had a landmark year in 2015 and is the first studio ever to have three films namely Minions, Jurassic World and Fast & Furious 7 each cross over the $1 billion mark in the worldwide box office in a single year.

The studio also recently passed the $5.53 billion mark at the worldwide box office, breaking the record for highest-grossing year – ever - for a studio in industry history. The current worldwide total to date is an unprecedented $6.38 billion.

This strategic multi-year deal will give Sony Pix access to Universal’s latest movie releases such as Fast & Furious 7, Jurassic World, Ted 2, Pitch Perfect 2 and Illumination Entertainment’s Minions, as well as the first installment in the studio’s various blockbuster franchises such as Jurassic Park, The Mummy, The Fast & Furious, The Hulk and Despicable Me.

Sony Pix will also provide viewers with access to other hit films from the studio such as Gladiator, the first three films in the Rambo franchise, King Kong, Schindler’s List, Ted and Notting Hill amongst others.

Sony Pix EVP and business head Saurabh Yagnik added, "Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position."

NBC Universal International Distribution & Networks president Belinda Menendez  said, "With one of the world’s fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBC Universal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal’s new blockbuster hits and beloved library titles to their viewers in India."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/star.jpg?itok=qWtmH1Ce
Star Re.Imagine awards 2019 are back

One of the most sought-after awards recognizing creativity and innovation in the use of integrated media in advertising– Star Re.Imagine Awards are back in a bigger and better avatar.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/kungfu.jpg?itok=GkofmiQx
To be released Chhota Bheem Kung fu Dhamaka movie, now launched as an exciting mobile game

Ahead of the release of Chhota Bheem’s next titled Chhota Bheem Kung Fu Dhamaka the makers Green Gold Animation has come out with a very interesting mobile game that is going to be an absolute delight for fans of Chhota Bheem.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/AXN.jpg?itok=XfwkvYPL
SPN English Cluster celebrates World Book Day

“That’s the thing about books, they let you travel without moving your feet.” – Jhumpa Lahiri

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ekladki.jpg?itok=B9yZexse
Witness an unconventional love story with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ only on Sony MAX

With a fresh take on contemporary romance, ‘Ek Ladki Ko Dekha Toh Aisa Laga’ broke away from the conventional clichéd love stories portrayed in Bollywood

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories