Indo-Vietnamese venture brings Greymatter into filmmaking

NEW DELHI: Local content generated through creative storytelling. ‘Sut’ (meaning ‘shoot’ in Vietnamese) set to release in November 2016 is the first venture into film production by the content solutions company Greymatter Entertainment Pvt. Ltd.

Developed in collaboration with Vincent Ngo of the “Hancock” fame, the film is a coming-of-age story of two brothers set against the background of the sport, football. It has been directed by Vietmax, one of the most successful directors in Vietnam.

Greymatter Founder and CEO Chandradev Bhagat said, “We have always been excited about films. ‘Sut’ is a project that came together quite magically. Having worked on and delivered projects across geographies, the idea was to bring together creative talent, international work flows and storytelling abilities from around the world to create strong local content. This marks the beginning of some of our exciting plans ahead”.

Greymatter has been doing some pathbreaking work in both, sports and non-fiction content, including Premier Futsal League and Pro-Wrestling League in the live sports space. It has also developed the hit series ‘The Remix’. In the last year and a half, ‘The Remix’ has been sold in 15 countries. It has been nominated as the top 25 formats in the world at MIPTV – in fact making it the first Asian format to ever feature in the list.

Greymatter is strategically focused on creating IPR (Intellectual Property Rights) properties and churning out creatively distinguished content. It is currently one of the few Indian companies to have sold original formats globally and is a recipient of multiple nominations and awards in India and the A-Pac region including the EMVIES, Spikes Asia and Asian Television Awards.

The agency has worked with some of the biggest brands including Ten Sports, Sony Six, Star Sports, Disney, Viacom Colors and VH1 to name a few on the broadcast end and brands like Google, McDonalds, Tata and Idea in the branded content space.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories