MUMBAI: Naye India KaNaya Channel, launched in mid-2013 offers a new dimension to new Indians who nurtures high aspirations while staying rooted. Breaking the cluttered Hindi cinema space in the country,the channel has discovered unexplored territories by making India’s first crowd-sourced film‘Online Milo Saajana’, during its launch phase. & Pictures has emerged as India’s first Interactive Hindi Movie Channelwhich is all set to strengthen its programming line-up.It has acquired rightsfrom Sony Pictures to air 40 Hollywood films dubbed in Hindi and bringing the Asli Desi flavour with ‘Hollywood Sundays’ at 12:00pm, starting March 2, 2014.
With an exhaustive movie line-up of famous Hollywood films dubbed in Hindi, & Pictures is all set to bring freshness in movie viewing. This extensivelist of films includes action, action-comedy, rom-coms, horror and animated movies.The month of March will see a mix ofaction and action-comedy which include movies such as Hancock, Karate Kid (1984), The Adventures of Tintin, Resident Evil and Terminator Salvation.
Commenting on the programming line-up, Mr. Akash Chawla, ZEEL Marketing Head, National Channels says, “& Pictures programming line-up caters to the progressive Indian mind-set rooted with traditions. With ‘Hollywood Sundays’ we are offering our viewers the world class experience of Hollywood movies in their comfort zone of Hindi Cinema. Sunday afternoons are usually family time spent together watching television, hence it was the ideal time to showcase Hollywood Sundays”
Apart from bringing Hollywood Sundays to its viewers, & Pictures offer a robust programming line-up which includes ‘Pictures @ 8’ and Comedy kaSiyapaa. ‘Pictures @ 8’ will see popular Hindi movies that have been recently released. It will showcase films that have been accepted and admired by the audiences. With the release of Total Siyapaa around the corner, & Pictures - the co-producer of the movie is all set to bring a comedy film festival called ‘Comedy ka Siyapaa’. Thisweek-long movie festival will begin from Monday, March 3, 2014 at 2:00pm and will include a comedy riot of movies such as All the Best, Andaz Apna Apna, Double Dhamaal, Apna Sapna Money Money and DeewaneHuyePaagal.
Hollywood movies will be promoted on social media through a contest which will invite entries for viewers to send Hindi movie names for the Hollywood movies.Twitter hastag: #hollywoodsundays; SMS: AND<space>movie_name_in_hindi<space>your_name and send to 57575.
Catch the exciting line-up of movies throughout the week as it offers an all dayfare for everyone in the family. So grab your bowl of popcorn and enjoy fully loaded Hollywood entertainment in ‘aslidesi’ flavour with Hancock airing on Sunday, March 2, 2014 on & Pictures