Farhan Akhtar & Vishal Dadlani to produce music video for ‘X-Men’ TV premiere

MUMBAI: Star Movies is all set to premiere X-Men: Days of the Future Past on 19 April. However, this is the first time that the channel will be carrying out an innovation around the premiere. Star Movies has joined hands with Farhan Akhtar, Vishal Dadlani and SKRAT to produce a music video around the movie in a bid to essay the core of the film and pay tribute to the power of friendship.

In X-Men: Days of the Future Past, the X-Men come together as one to ward off an indefeatable enemy. This movie showcases the power of camaraderie, brotherhood and above all the fact that the only way to save the future is to stand together. For together, they become an unstoppable force.

Filmmaker, actor and Farout Media co-founder Farhan Akhtar said, “The song Mutant Macha is a collaborative effort between Skrat, Vishal and myself. It's a song that portrays the ultimate hero - someone who stands for good in the most adverse of times. Our collaboration is keeping in spirit with the kinship that the world needs to create a united force for positivity.”

Farout Media CEO and co-founder Anurag Rao added, “The vision for Farout Media is based on its core principle of ‘Music Innovations’, with a clear focus on artist interests and repertoire monetization. Star Movies - X-Men 2 Premiere partnership is a fantastic way to introduce new music through synchronization and retention of music rights by content creators.” 

A Star Movies spokesperson said, “This association is in sync with our purpose of giving young talent of India a platform making this association a perfect example of camaraderie and friendship just like the movie X-Men: Days of Future Past.”

X-Men: Days of the Future Past will premiere on 19 April at 1 pm and 9 pm. 

Latest Reads
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People
Food content dominates viewership on lifestyle channels

MUMBAI: Living foodz seems to rule the roost among all other lifestyle channels on Indian television. The channel not only has a large female fan following but also a substantial male viewership that craves food content.

Television TV Channels Viewership
Hindi news channels alter programming for Gujarat elections

MUMBAI: With the Gujarat elections on the horizon, the central government has made several populist moves including the cut in GST on many products and services. Hindi news channels have rearranged their programming line-up for the upcoming assembly elections, which will be held in two phases—9...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories