Television

‘Entertainment’ on Zee Cinema is the highest rated Hindi movie premiere of 2014

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MUMBAI: Zee Cinema, the ultimate Hindi movie destination on Indian television, has earned the top spot among movie premieres with its latest blockbuster movie ‘Entertainment’ grossing an all-time high of 2,59,007 GTVTs (Source TAM: Week 42).  The film has Akshay Kumar and Tamannah Bhatia in the lead roles along with Johnny Lever and Krishna Abhishek at their comic best.  

Amongst all the top premieres aired across movie channels, Entertainment secured the top spot garnering 60,000 TVTs (Source TAM), thus gaining leadership in the movie premieres segment this year.

                                    (Source: TAM, CS4+, HSM, Premiere TVTs)

The film garnered more eyeballs than any other premiere in the week across Hindi movie channels in India.

                                    (Source: TAM, CS4+, HSM, Premiere TVTs)

The movie also bagged the tag of having the highest time spent by viewers watching in comparison to all the other premieres this year by garnering a whopping 60 minute viewership in that segment. The film also recorded a high amongst CS4+ and 15+ Male audiences viewing it on Zee Cinema as compared to other Hindi movie channels.

                                  (Source: TAM, CS4+, HSM, Premiere TSVs)

                                      (Source: TAM, HSM, Week 42)

Speaking of the film’s success on Zee Cinema, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL commented, “The movie ‘Entertainment’ is our latest content acquisition and we are extremely delighted to get such a tremendous response for its movie premiere across all four parameters of movie viewing - GTVTs, CS 4+, CS 15+ Males and highest time spent. Entertainment has fared extremely well and we will continue to entertain our viewers with many more films that echo our philosophy, Movies, Masti, Magic!”

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