‘Bajrangi Bhaijaan’ on Star Gold sixth most watched movie premiere on TV

MUMBAI: Even as Star Gold emerged as the number one channel in Hindi movie genre with the premiere of Salman Khan's Bajrangi Bhaijaan, the movie has popped up in the sixth spot on the elite list of the Top 10 world television premieres from 2010 - 2015 as per TAM Media Research.


Going by the Top 10 world television premieres, it is clear that the Khans indeed rule the roost… be it on the big screen or the small. Aamir Khan’s 3 Idiots with 10.88 TVR leads the top ten list followed by yet another Salman movie - Bodyguard with 9.95 TVR in the second spot. Shah Rukh Khan’s Chennai Express with 9.50 TVR stands in the third spot, while Salman’sDabangg is on fourth spot with 9.19 TVR. In the fifth position is the Ajay Devgn starrer Singham with 8.72 TVR.


As per TAM, Bajrangi Bhaijaan received 6.8 TVR, which is 0.2 TVR above the blockbuster hit movie – PK starring Aamir Khan, which premiered on Sony with 6.6 TVR and is in the eight spot, just behind Ra.One's television premiere on Star Gold, which garnered 6.72 TVR. PKshone as the best world television premiere for 2015… up until this week before it was dethroned by Bajrangi Bhaijaan. Akshay Kumar's Entertainment movie premiere raked in 5.49 TVR on Zee Cinema and was in the ninth spot. In tenth place was the premiere of R... Rajkumar on Colors with TVR of 5.45.


In comparison, SRK’s Happy New Year premiere on Zee Cinema received 4.4 TVR, while Devgn’s Action Jackson on Star Gold bagged 3.1 TVR. ABCD 2, which aired on Sony grabbed 2.8 TVR.


What’s more, Star India is also planning to telecast Bajrangi Bhaijaan on its general entertainment channels (GECs) in the near future. “The movie will go from Star Gold to Star Plus as part of our strategy,” Star India Hindi movie business executive vice president and general manger Hemal Jhaveri tells


In week 42 of TAM Media Research data, Bajrangi Bhaijaan received approximately 14.6 million TVTs and the entire movie was sampled by nearly 40 million audiences that account to approximately 18.4 per cent of the entire TV owning audiences in the Hindi Speaking Market (HSM). It received a heavy time spent by viewers of 78 mins.


While as per BARC India data, the film garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), and 74.5 million people, across the country, tuned into the premiere, which is close to three times the number that watched it in the theatres.


Star Gold gained a massive 40 GRPs in this week, which is 53 per cent of the average of last four weeks, majorly owing to Bajrangi Bhaijaan according to TAM ratings.


Jhaveri said, “We are very happy by the responses we have received from Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. It was completely a 360 degree marketing plan and the content that worked for us. Salman Khan is clearly a star loved across the nation and the movie itself is iconic in every possible manner. The content was awesome and I am very confident that we will do better for years.”


In most cases, channels acquire rights for 10 years from the production house for every film. Talking about the criteria of acquiring telecast rights of films, Jhaveri informed that the selection process is complex as it contains a lot of things while finalising the movie for the world television premiere. “It’s a combination of everything including actors, stories, performance and timing. It entails understanding of the content, some degree of popularity of actors and the production house. So it’s complex as it’s unpredictable whether a particular film will work or not. Over the past two years, we have become very selective in our acquisition process and are not as aggressive as we were earlier. And that is the trend that we will be following,” he said.


After the world premiere television of Bajrangi Bhaijaan, Star Gold is now prepping up to telecast other recent releases in the coming days. “We have many films in the pipeline. Our next deliverable will be Drishyam followed by Hero,” Jhaveri said.


As a part of its content strategy, after its premiere on television, Star also made availableBajrangi Bhaijaan exclusively on its over the top (OTT) platform Hotstar.


Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories